Conservative estimates based on your trade and area. No inflated numbers.
Step 1 — Your Business
Your Trade
Select the service you provide
Project trade
City / Area Size
Affects how many people search locally
Step 2 — Your Numbers
Your Close Rate
25%
Of the calls you get, how many become paid jobs?
10%35%60%
Average Job Value
—
Pre-filled from your trade — adjust if needed
£100£25k£50k
Your Profit Margin
35%
Net margin after labour, materials, overheads
10%35%70%
Customer Lifetime
1 yr
How long does an average customer keep using you?
1 yr2.5 yrs5 yrs
Referral Multiplier
1.0x
Happy customers refer others. 1.3x means every 10 jobs brings ~3 more.
1.0x (none)1.5x2.0x
⚠️Conservative methodology: We estimate you capture only 10% of available top 3 traffic — well below the theoretical maximum. We also apply a 15% buffer for seasonality and no-shows. For project-based trades, we use a referral multiplier instead of lifetime value to keep numbers honest.
Your Estimated Results
Monthly Searches
—
Local searches in your area
Est. Calls / Month
—
From top 3 local position
Jobs Won / Month
—
At your close rate
Monthly Revenue
—
From local search leads only
Monthly Profit
—
At your margin
12-Month Profit From Ranking
—
Extra profit over a full year
Extra profit over 12 months—
How We Calculate This
Monthly local searches for your trade—
Top 3 local results click-through (conservative 28%)—
Your share of that traffic (conservative 10%)—
Calls generated (35% of visitors call)—
After seasonality buffer (−15%)—
Jobs won per month—
Multiplier applied—
Monthly revenue—
Monthly profit—
12-Month Profit From Ranking—
Results shown are estimates based on conservative industry data and are for illustrative purposes only. Actual results will vary depending on your market, competition, location, and business activity. Business Opt does not guarantee specific rankings or revenue outcomes.