No published price; it depends on your market. What moves it in Selsey: how many businesses compete for what you do, how much has to be built or fixed on the site, and how far off page one you start. The spread between what a click is worth in different trades here is the clearest signal of which of those matters most for you. You pay nothing until it has paid for itself.

Selsey, South East

SEO in Selsey

For local businesses in Selsey, East Wittering and Bognor Regis.

People near you search for: plumbers selsey, locksmiths selsey, builders selsey, roofers selsey.

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When somebody in Selsey needs what you sell, they search once, look at what comes back, and ring somebody. There is not a long list to get onto here, which cuts both ways.

If you are not in those few you never find out it happened, and here that is most businesses most of the time.

We get you found in search results: profile, reviews, pages and listings, all saying the same thing. Only a few things get searched by name here, which means the margin for being slightly wrong about them is thin.

The plan

What we would do in Selsey

Almost never one big thing. Several small ones, and in a market this size fixing even two of them usually changes the order.

Cover the few trades that carry this marketA handful of trades carry most of what gets searched in Selsey, with plumbing at the front of them on about 110 searches a month. That is a short enough list to cover properly, which is not true of every place, and it means the whole job here is finite.

Do not start with ads hereWe would not start you on ads here. Clicks in Selsey are dear and the auction is busy, so paying your way in means paying a premium to sit next to people who are already established. The map and the pages come first, and ads go on top later.

Set your area across the boundary, not up to itSelsey sits where more than one council meets. Bognor Regis, under ten kilometres away, is Arun, and South Hayling, about 15 kilometres away, is Havant. Very little else nearby puts that many authorities within reach of one business, which means the area you can realistically serve is wider than your postcode suggests. We set your service area to match where you actually go, not where the boundary happens to fall.

Give every service its own pageFew trades are searched here by name, which makes the ones that are matter more rather than less. Give each of them a page of its own instead of a line on a shared one. In Selsey that means a plumber, a locksmith, a builder before anything else.

Fix what the site is quietly doing wrongIn a market as fought as Selsey this is usually the difference between fourth and first, because everyone above you has already dealt with theirs. Pages that take four seconds to load, headings that describe nothing, three URLs serving the same content: invisible to you and perfectly visible to Google.

Earn links from places that are actually localThere are only so many of these in a place the size of Selsey, which makes them worth having and quick to exhaust, so we start with the ones that will actually answer. A supplier, a trade body, the local paper, whatever you sponsor.

The market

What Selsey is worth

The searches here are real but there are not many of them, which changes what winning means: a high share of a small number rather than a slice of a big one. That is the shape of the market you are in.

The few trades searched here are not worth the same. A building search costs an advertiser under a pound and a locksmith one around £23, which tells you plainly which of them carries the money. Nobody pays that gap for a visitor unless the job behind it is worth it.

Very few businesses here are looking for this at all, on the order of 20 searches a month. Where the total market is small, being the one firm that bothered is usually enough to own it outright.

If you travel, the nearest markets are East Wittering at under six kilometres, Bognor Regis at under ten kilometres, Chichester at under twelve kilometres. Each is its own search: being found in Selsey does not put you in front of anybody there, which is why they have their own pages rather than a line on this one.

Chichester sits under twelve kilometres away and is a much bigger market. That is the direction to grow into, but Selsey is the one you can win first, and winning where you are pinned is what makes the rest possible.

It is a narrow set of trades rather than a broad one, which means the few that are searched here are searched deliberately, by people who want somebody local.

Timing

When the work comes in around Selsey

Plumbing is the most seasonal work we can measure in Selsey: busiest in September, slowest in June, four times as many searches at the peak. Where the totals are modest to begin with, being visible in the right month does more than anything else.

Which means being in position before September rather than starting in it. Rankings take weeks to move and the competition here is heaviest exactly when the demand is, so arriving in the busy month means arriving behind everyone who was already there.

Straight answers

Questions people ask

How long before I see anything?

What does it cost?

Do I need to be based in Selsey?

Can I not just do this myself?

Yes, and in Selsey it will take you further than you expect and then stop. The basics are the basics anywhere. What costs time here is that advertisers compete harder than in most places we cover, so the businesses above you have already done the basics, and what is left is tedious rather than difficult. The wording of reviews. The order pages get built in. The things the site is doing wrong that nobody can see.

Is there enough business in Selsey to bother?

What if it does not work?

The arrangement

How it works

First, a free analysis of the Selsey search results for what you sell: what you rank for now, what you could rank for, and how much of the gap is work on your own site rather than anything outside it. Selsey is contested enough that this is the part that matters most, because it is where we work out whether the businesses above you can be passed at all. You keep it, and if the answer is that they cannot, you get told that in plain terms.

You pay us nothing until the work has covered its own cost, which in a market this contested is the only honest way to sell it. One business per trade in Selsey, and that covers both sides of the boundary from here, because it is one market to you even though it is two councils. Rolling, cancel whenever.

Areas