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Business Opt
Client results

Real wins from real businesses

Seven business owners, on camera, saying what changed. No case study we wrote for them, and no number we cannot show you the working for.

Figures are read from each client’s own Google Search Console and Business Profile data, except the Rescue Tyres clicks figure, which is reported by the business owner. Each Google figure runs from the first month we tracked to the best month since, using Google’s complete monthly data.

  1. Kitchen spray painting · Leeds

    Matt, ColourHaus

    “Our online presence has increased massively. I would recommend him 100%.”

    A premium decorating firm whose problem was inconsistency rather than quality. Some weeks the phone would not stop and others went quiet for days.

    +167%more often shown on Google
    +160%more clicks from Google
    Read the full case study
  2. RSJ installation & renovations · London

    George, GS Renovation

    “Before, I struggled to find customers.”

    The work was never the problem. He installs steels and runs renovations right across London, and did not appear on Google for a single area he covers. We built out pages for the areas he actually works in, and he now comes up in the top three in places like Mayfair and Kensington.

    +123%more clicks from Google
    +195%more often shown in Google search
    Read the full case study
  3. Psychotherapy · Brighton and Hove

    Bradley, BJR Psychotherapy

    “I’ve tried a lot of other people, spent literally thousands, with really very little return.”

    A private practice that had been through a string of other people before us, and had the invoices to prove it. Counselling gets searched for by problem, not by profession, and nothing on his site said so.

    +398%more often shown on Google
    +103%more clicks from Google
    Read the full case study
  4. Mobile tyre fitting · UK

    Hiwad, Rescue Tyres

    “I’m so busy I can’t do it anymore myself.”

    No shopfront and no passing trade. Rescue Tyres go out to drivers who have broken down, at whatever hour it happens, so the Google listing is the entire business.

    +130%more clicks from Google, reported by the owner
    +159%more profile views in Google search
    Read the full case study
  5. Tyres & auto servicing · Norwich

    Ash, Norwich Tyres

    “My business is doing very, very well. I wasn’t expecting this in this short period.”

    Six months open, and he had already paid two other firms for Google and Facebook ads with nothing to show for it. A busy garage that drivers a mile away could not find.

    +123%more often shown on Google
    +57%more calls from Google
    Read the full case study
  6. Home care & healthcare staffing · London

    Hastings, Protocol Healthcare

    “We’ve seen our online presence increase massively.”

    A care provider and staffing agency selling to two different people: families arranging care, and nurses and carers looking for work. Each of them now has its own pages, town by town.

    +121%more clicks a day from Google
    Read the full case study
  7. Block management · Plymouth

    Spencer, Plymouth Block Management

    “We really can see the benefits within our business already.”

    A managing agent whose old site was being shown by Google for searches about puppies. We cleared out the junk, rebuilt it around the questions RMC directors ask, and gave every town it covers its own page.

    +102%more searchers clicking through from Google
    Read the full case study
OUR WORK

Sites we have built

Twenty-seven of them, all live, all built to take an enquiry on the first screen rather than on the contact page.

Mobile tyre fitting · London

Fast Tyre

A breakdown is urgent, so the quote form opens on the number plate, and the call button sits beside how long the van takes to reach you.

+713%more clicks from Google+667%more often shown on Google
Visit the site →
Laser cleaning machines · Leeds

LaserStrip

Machines that cost five figures, so the starting price, the hire option and finance are on the first screen rather than behind a sales call.

+553%more clicks from Google+859%more often shown on Google
Visit the site →
Floor screeding · Slough & London

K&B Screeding

A same-day call back and a written, fixed price within 24 hours, promised in the form itself rather than further down the page.

+1,092%more clicks a day from Google+1,153%more often shown in Google search
Visit the site →
Kitchen refinishing · Leeds

ColourHaus

A booking form in the hero, beside the work rather than three clicks into a contact page.

+167%more often shown on Google+160%more clicks from Google
Visit the site →
Tyres & alignment · West London

Park Royal Tyres

The first field is a number plate, because that is the fastest way a driver can say what they need.

+236%more clicks from Google+80%more often shown on Google
Visit the site →
Mobile car valeting · Derby

eMobile Valeting

The booking form sits over the hero and asks for the car and the postcode together, because a mobile valet is priced on both.

+250%more clicks from Google+147%more often shown on Google
Visit the site →
Tyres & servicing · Norwich

Norwich Tyres

A garage people drive to, so the address, the phone number and a directions button lead the first screen.

+123%more often shown on Google+57%more calls from Google
Visit the site →
Mobile tyre fitting · UK-wide

Rescue Tyres

A callout service, so the quote form and the phone number are both on the first screen.

+159%more profile views in Google search+58%more calls from Google
Visit the site →
Roofing & building · Bournemouth

Bournemouth Roofing & Building

One firm for several trades, so the hero names each one, and anyone with water coming in is told to ring rather than fill in the form.

+445%more often shown on Google+128%more clicks from Google
Visit the site →
RSJ & structural work · London

GS Renovation

Structural work sells on trust, so the price of a typical steel, who designs it and who signs it off are on the first screen, beside the quote form.

+123%more clicks from Google+195%more often shown in Google search
Visit the site →
Removals & delivery · Bradford

Man With Van

The van’s load space is on the first screen, so a customer can tell whether the sofa fits before they ask for a price.

+182%more clicks a day from Google+148%more often shown in Google search
Visit the site →
Home care & staffing · London

Protocol Healthcare

Two audiences, two buttons: families get in touch, nurses and carers sign up, and both are in the header on every page.

+121%more clicks a day from Google
Visit the site →
Wedding photography · Northwood

Kaushik Bathia

Photography sells on the pictures, so the hero is one, and the enquiry sits over it.

+220%more often shown on Google+49%more clicks from Google
Visit the site →
Kitchen worktops · London & Home Counties

Worktop Worx

A fixed-quote form in the hero, with the price per square metre, the fitting time and the warranty stated beside it, so the quote starts with the answers.

+91%more clicks a day from Google+42%more often shown in Google search
Visit the site →
Home care · London

JNP Sidona

Families choosing care want a person, so the headline says who runs it and her number is the largest type on the page.

+1,520%more clicks a day from Google
Visit the site →
Cleaning · Nottingham

Golden Heart Cleaning

The quote form asks for the postcode and the job, with a fixed price in writing promised right beside it.

+104%more clicks a day from Google
Visit the site →
Counselling · Brighton & Hove

Bradley Riddell Counselling

Counselling is searched for by the problem, so the headline names the problems, and a short video lets people hear him before they book a call.

+398%more often shown on Google+103%more clicks from Google
Visit the site →
Driving lessons · East London

Wharf Driving School

The hourly price, the block price and the 51 areas covered are all in the hero, because those are the three things a learner compares.

Visit the site →
Laser cleaning · Yorkshire

The Prep Works

Laser cleaning is unfamiliar, so the hero leads on what it does not do: no chemicals, no blasting, no damage to what is underneath.

Visit the site →
Block management · Plymouth

Plymouth Block Management

Residents and boards both land here, so the 24-hour emergency line sits in the header above the button for a proposal.

Visit the site →
Taxis & airport transfers · Gerrards Cross

GX Executive

The form asks for pickup and destination first and answers with a fixed price, because that is how anyone books a taxi.

Visit the site →
Aesthetic clinic · London W2

Zara Aesthetic

The treatment picker starts at “not sure yet”, so someone can ask for a consultation without knowing the name of what they want.

Visit the site →
Painter & decorator · Northampton

DH Painter & Decorator

A visit and a written price are promised beside the form, with thirty years in the trade stated under the headline.

Visit the site →
Cleaning · Birmingham

Adefem Concepts

Each service gets its own slide in the hero, with the quote form fixed beside every one of them.

Visit the site →
Home & property cleaning · Derby

eMobile Cleaning

Regular cleans, windows, driveways and Airbnb changeovers in one sentence, with the booking form on the same screen.

Visit the site →
Landlord services · Harrow

EliteShires

Landlords need certificates on a deadline, so the phone line and WhatsApp come first and the form sits beside them.

Visit the site →
Halal cafe · Northwood Hills

Cha Cha Chai

A cafe, so the first screen is the menu, delivery and directions, and the station it sits opposite.

Visit the site →
Before us

Most of them paid someone else first

If you have spent money on this before and got nothing back, you are not the exception here. You are the pattern.

“Spent literally thousands, with really very little return.”

Bradley had been through a string of other people before us, and had the invoices for it.

Two firms. Nothing to show.

Ash had already paid two other companies for Google and Facebook ads before he called us, six months into running his garage.

We are not going to tell you why those firms failed, because we were not in the room. What we will do on the first call is show you where you rank today and who is above you, so you can judge the diagnosis before you pay for the treatment. If you are comparing quotes this time, it is worth knowing what a cheap SEO package actually contains.

The work

What happens in a week you never see

Most weeks nothing dramatic happens. That is the job. Rankings move because someone keeps doing the unglamorous parts while you are on site.

  • A post on your Google profile, every week

    Written for your trade and the town you work in, with a photograph. It is not a ranking trick, and we will not sell it to you as one. It is for the customer already on your profile, weighing you up against two others: a post from this week tells them you are open and busy.

  • A blog post on your own site, every week

    Written around the questions your customers actually type in the weeks before they are ready to buy, which is where most of the searching happens. It gives Google a reason to come back to your site rather than treating it as something that has not changed since it was built, and every post is another page that can rank for something you sell.

  • Every review answered

    Usually within a day, in your voice, including the awkward ones. Unanswered reviews are the most visible sign of a business that has stopped paying attention.

  • Your own portal, not a spreadsheet

    Search impressions, clicks, calls, reviews and every post we have published, in one place you can log into at any hour without asking us for it. New figures land in the first week of each month and every previous month stays there, so you are reading a direction rather than one number on its own.

  • A monthly report that shows what worked

    What moved and by how much, in plain terms you can read in two minutes. Where something has not moved yet it says so too, along with what we are changing about it.

  • Area pages built for where you actually work

    Not one page listing thirty towns. Separate pages for the places you genuinely cover, which is how George ended up in the top three in Mayfair and Kensington.

  • Nothing that needs you

    No content calendar to approve, no weekly call to sit through, no logins to remember. If we need something from you, it will be in the report and it will be one line long.

One business per area

We do not work with your direct competitor. If we already have a garage in your town, we will tell you on the first call and you will not hear from us again.

You are not buying hours. You are buying the only seat in your area, and it stays yours for as long as you keep it.

Nothing upfront, until it works

Where your agreement is performance based, nothing becomes payable until the conditions we agreed have been met. We write those conditions down before any work starts, along with how they get measured.

That is the part worth reading twice. Agreeing what counts as a result afterwards is how people end up paying for a report.

Not every agreement is performance based. If yours would not be, we will tell you on the first call and tell you why.

Find out where you actually rank.

Tell us your trade and the area you work. We will record a short video walking through where you come up now, who is above you, and what would have to change for you to be one of them. You keep it whether or not we end up working together.

One business per area. No cost, nothing to sign, no sales pitch.