The local SEO agency built for trades.
Helping tradespeople and local service businesses across the UK get found on Google.
- 0upfrontyou pay nothing until the work brings you clients
- 1per areabusiness per trade, so we never work for your rival
- 0lock-inrolling month to month, cancel whenever you want
- 30minutesof your time to onboard, then we handle it
Why we started
Business Opt exists because of a pattern we kept seeing: the best tradesperson in an area losing work to a competitor who was simply easier to find.
Plumbers, electricians, builders and surveyors doing better work than the businesses ranked above them, invisible on Google for the searches that actually bring in jobs. Not because their service was worse, but because nobody had ever built their search presence properly.
So that is what we do. Local SEO across the whole picture: your Google Business Profile, the pages on your website that need to rank, citations, reviews and the on-site work that earns the map pack and the results underneath it. Based in London, working with businesses across the United Kingdom.
We specialise in trades because the problems repeat. The same category mistakes, the same missing citations, the same review gap. Once you have fixed them a few hundred times you stop guessing.
How we work
Six things, done properly and reported honestly.
Your website
Service and location pages built to rank on their own, not just to prop up the map listing. This is where the searches too specific for the map pack land.
Google Business Profile
Full setup and ongoing optimisation: categories, services, geo-tagged photos, posts and Q&A, built to rank in the local pack.
Local citations
Consistent name, address and phone across every directory Google trusts, and cleanup of the duplicates quietly suppressing you.
Review generation
A system that gets happy customers leaving reviews without you chasing them. The strongest local ranking signal there is.
Reporting you can read
Rankings, calls and leads tracked and reported monthly, in plain terms. No vanity metrics, no 40-page PDF nobody opens.
A plan for your trade
A plumber in Hackney and a surveyor in Brent do not need the same work. Every plan is built around the trade, the area and the competition.
What makes us different
Trades only
We do one thing. Local SEO for tradespeople and service businesses. We are not a full-service agency doing this on the side.
We know the market
Search behaviour, seasonal swings and competitive pressure differ by trade and by borough. We have worked in enough of them to know where the wins are.
One business per area
We will not take on your direct competitor while you are with us. Your budget is not funding the business down the road.
Honest before you pay
The free analysis tells you whether your market is winnable. If it is not, we say so. That is why we can afford to work before we get paid.
Ready to be the one they find first?
Get a free personalised analysis of your Google presence. No cost, no obligation, and an honest answer on whether we can help.
All thirteen of our clients with a full month behind them got more clicks from Google than the month before. Between them the clicks doubled.