Terms of Service
These Terms govern your use of our website and the services we provide.
1. Parties
This agreement is between you (the client) and Business Opt (referred to as "Business Opt", "we", "us", or "our").
Registered address: 16 Nicholas Road, London
Email: admin@business-opt.com
2. Services we offer
We provide three core services:
- Local SEO: Google Business Profile optimisation and local authority systems aimed at improving Google visibility.
- Launch Ads System: Paid acquisition setup and optimisation on Meta or Google with conversion tracking and iteration.
- Website Management: Hosting, security, monitoring, and agreed updates or maintenance.
3. Scope and deliverables
Your exact scope, deliverables, timelines, platforms, and reporting cadence will be defined in your proposal, invoice, or statement of work (SOW). Where there is any conflict, the SOW takes priority for the specific project.
- Google Business Profile audit and optimisation
- Competitive analysis and local positioning
- Category optimisation and service expansion
- Posts and content planning where included
- Review strategy support and response guidance
- Local authority building and citations where included
- Ongoing optimisation and reporting as agreed
4. Client responsibilities
- Provide accurate business information and timely approvals.
- Provide access to required accounts such as GBP, website, analytics, or ad accounts.
- Maintain lawful rights to content, images, and data you provide.
- Respond within reasonable timeframes to avoid delays.
5. Fees and payment
Fees are stated on your invoice or SOW. Payments are due in advance unless stated otherwise.
Payment methods may include bank transfer, card, Apple Pay, PayPal, or other processors we support.
6. Performance, rankings, and outcomes
Marketing outcomes depend on external factors such as competition, platform changes, market conditions, and client responsiveness. We do not guarantee a specific revenue result unless explicitly stated in writing in your SOW.
7. Exclusivity
If exclusivity is included, we will not serve a direct competitor in the same industry within the same target area during the active engagement. Exclusivity must be explicitly stated in writing in your SOW to apply.
8. Term and termination
Either party may terminate according to the notice period in your SOW. If not stated, either party may terminate with 14 days written notice.
Work completed and fees paid remain payable. Termination does not affect accrued rights or obligations.
9. Intellectual property
- You retain rights to your existing trademarks, brand assets, and pre-existing materials.
- We retain rights to our frameworks, templates, internal methods, and know-how.
- Deliverables are licensed to you for your business use once all invoices are paid, unless your SOW states otherwise.
10. Confidentiality
Both parties will keep confidential information private and only use it to fulfil this agreement.
11. Liability
We are not liable for indirect, incidental, special, or consequential losses. Our total liability is limited to fees paid in the 3 months preceding the claim, unless prohibited by law.
12. Governing law
These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, unless your SOW states otherwise.