Terms of Service

1. Who we are

These terms are between you, the business that uses our services ("you"), and Business Opt L.L.C-FZ, trading as Business Opt ("we", "us"), a company registered in Meydan Free Zone, Dubai, United Arab Emirates, under licence number 2653102.01.

Registered office: Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.
Email: admin@business-opt.com

Our services are for businesses only. By signing up, you confirm that you are acting for the purposes of your trade, business or profession, and that you have authority to accept these terms for your business.

2. Our services

• Local SEO: setting up and managing your Google Business Profile, including regular posts, replies to reviews, business directory listings, and monthly reporting.
• Advertising: setting up and managing adverts on Meta and Google.
• Social media: creating and publishing posts and short videos for your Facebook and Instagram accounts.
• Websites: design, hosting, security and agreed updates.

Your package, price and anything agreed specifically for you are set out when you sign up, or in a proposal, invoice or message we send you. If anything agreed in writing for you conflicts with these terms, what was agreed for you applies.

3. Access to your accounts and content we publish for you

To deliver the services, you give us access to the accounts we need, such as your Google Business Profile, Search Console, Google Ads, Facebook Page, Instagram account and website. You authorise us to act on them for you, including publishing posts, replying to reviews, updating your business information and publishing social media content, without asking you to approve each item, unless you tell us in writing that you want to approve them.

Much of this content is drafted with AI tools from the information you give us and information that is public, and our systems check it before it is published. Tell us promptly if anything is inaccurate and we will correct or remove it. You can ask us to stop any automated activity at any time.

Google, Meta and other platforms set their own rules and can change their systems, rankings or features, or restrict accounts, at any time. We work within their rules but cannot control their decisions.

4. Your responsibilities

• Give us accurate information about your business and keep it up to date.
• Give us the access we need, and keep your own logins secure.
• Only send us photos, logos, text and other material you have the right to use, and that you are happy for us to publish. If photos show people, make sure they agree to being shown.
• Run your business lawfully and keep to the rules of the platforms we use for you.
• Reply to our questions within a reasonable time. We cannot be responsible for delays caused by waiting for you.

5. Fees and payment

Prices are in pounds sterling and are shown when you sign up or in your proposal or invoice. Unless we agree otherwise, our services are subscriptions billed in advance, monthly or yearly, and paid by card through our payment provider, Stripe. Subscriptions renew automatically until cancelled.

Advertising budgets are paid by you directly to Google or Meta unless we agree otherwise, and are separate from our fees.

Where we have agreed in writing, including by email or WhatsApp, that our fees depend on results, no fees are payable until the agreed results have been met, as explained in our Refund Policy.

If a payment fails, we will let you know and our payment provider will try again. If it is still unpaid, we may pause the services until it is paid.

We may change our prices by giving you at least 30 days' notice by email. The new price applies from your next billing date after the notice ends, and you can cancel before then.

Our prices do not include VAT. Because we are based outside the UK, if you are VAT-registered in the UK you may need to account for VAT on our services yourself under the reverse charge. If we ever have to charge a tax ourselves, it will be shown on your invoice.

6. Cancelling, pausing and ending the services

You can cancel at any time from your client portal or by emailing us. Cancellation takes effect at the end of the period you have already paid for, and you will not be charged again. The services continue until then.

You can also pause your subscription for one to three months from your client portal. Billing and the work both stop during the pause and restart automatically at the end of it.

We may end the services by giving you 30 days' notice by email. If we do, and you have paid in advance for time after the end date, such as on a yearly plan, we will refund that part. We may end or suspend the services straight away, without a refund, if you do not pay, seriously or repeatedly break these terms, or ask us to do something unlawful or against a platform's rules.

When the services end, we stop all activity on your accounts and, at your request, remove our access. Anything already paid for or owed stays payable.

• Your Google Business Profile and social media accounts are yours. We only ever manage them, and you remain the owner.
• Your domain name is yours. If we registered it for you, we will transfer it to you on request once everything owed is paid.
• Your website: once everything owed is paid, we will give you a copy of its content and files on request, and help you move it to another host. We stop hosting it 30 days after the services end unless we agree otherwise.

7. Results

Rankings, enquiries and sales depend on things outside our control, including competition, platform changes, your market and how quickly you respond to customers. We do not promise specific rankings, numbers of enquiries or revenue unless we have agreed that in writing.

8. One business per trade, per area

While your subscription is active, we will not take on a direct competitor in the same trade and the same service area agreed with you when you signed up.

9. Intellectual property

• You keep all rights in your business name, logos, photos and other material you give us.
• Once the fees due for them have been paid, you may use the posts, images, videos, website content and other material we create for your business, during and after your subscription.
• We keep all rights in our software, client portal, templates, methods and know-how.

10. Confidentiality

Each of us will keep the other's confidential information private and use it only to carry out these terms, unless the law requires otherwise.

11. Data protection

Each of us will comply with the data protection laws that apply to us. Our Privacy Policy explains how we use personal data for our own purposes. Where we handle personal data on your behalf, our Data Processing Agreement forms part of these terms.

12. Liability

Nothing in these terms limits the liability of either of us for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited by law. Nothing limits your obligation to pay our fees.

Otherwise, neither of us is liable to the other for loss of profits, revenue, business or goodwill, or for any indirect or consequential loss, and we are not liable for decisions made by Google, Meta or other platforms. The total liability of each of us to the other under or in connection with these terms, including our Data Processing Agreement, is limited to the greater of £1,000 and the fees you paid us in the 12 months before the event that caused the claim.

13. Changes to these terms

We may update these terms. We will email clients at least 30 days before a change that affects them takes effect. If you do not want to accept the change, you can cancel before it does.

14. General

• These terms, together with anything agreed specifically for you, are the whole agreement between us about the services.
• We may transfer our rights and obligations to another company in our group, or to anyone who buys our business, and will tell you if we do. You may not transfer yours without our written agreement.
• Neither of us is responsible for delays or failures caused by events outside our reasonable control.
• If any part of these terms cannot be enforced, the rest still applies.
• Nobody other than you and us has any right to enforce these terms.
• Notices under these terms can be given by email to the address each of us uses for the services.

15. Governing law and courts

These terms, and any dispute about them, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.