Business Opt
Cobham, South East

SEO in Cobham

For local businesses in Cobham, Esher and Hersham.

People near you search for: plumbers cobham, locksmiths cobham, roofers cobham, builders cobham.

When somebody in Cobham needs what you sell, they search once, look at what comes back, and ring somebody. There is not a long list to get onto here, which cuts both ways.

If you are not in those few you never find out it happened. You cannot see the customers you did not get.

We get you found in search results: your Google Business Profile, your reviews, your pages and your listings, all pointing the same way so you are what people nearby see.

The plan

What we would do in Cobham

Almost never one big thing. Several small ones, and in a market this size fixing even two of them usually changes the order.

01
Cover the few trades that carry this marketA handful of trades carry most of what gets searched in Cobham, with plumbing at the front of them on about 140 searches a month. That is a short enough list to cover properly, which is not true of every place, and it means the whole job here is finite.
02
Earn the clicks before you buy themClicks here are expensive relative to most places we cover, which usually means the jobs behind them are worth having. It also means ads are an unforgiving way to start. We would get the map results and the pages right first, so that when you do pay for a click you are not paying for one you could have had free.
03
Set your area across the boundary, not up to itCobham sits where more than one council meets. Byfleet, under six kilometres away, is Woking, and Great Bookham and Fetcham, under six kilometres away, is Mole Valley. Very little else nearby puts that many authorities within reach of one business, which means the area you can realistically serve is wider than your postcode suggests. We set your service area to match where you actually go, not where the boundary happens to fall.
04
Give every service its own pageOne page per thing you sell, because nobody searches for "our services". A page that tries to cover everything ranks for nothing in particular. In Cobham that means a plumber, a locksmith, a roofer before anything else.
05
Fix what the site is quietly doing wrongPages that take four seconds to load, headings that describe nothing, three URLs serving the same content. None of it is visible to you and all of it is visible to Google, and it caps how far the writing can carry you.
06
Earn links from places that are actually localThere are only so many of these in a place the size of Cobham, which makes them worth having and quick to exhaust, so we start with the ones that will actually answer. A supplier, a trade body, the local paper, whatever you sponsor.
The market

What Cobham is worth

The searches here are real but there are not many of them, which changes what winning means: a high share of a small number rather than a slice of a big one. That is the shape of the market you are in.

Value is not the same as volume. A building search here costs an advertiser over two pounds. A locksmith search costs around £38. Nobody pays several times more for a visitor unless the job at the end is worth several times more, so the size of a market and the value of it are two different questions.

If you travel, the nearest markets are Esher at under four kilometres, Hersham at under four kilometres, Byfleet at under six kilometres. Each is its own search: being found in Cobham does not put you in front of anybody there, which is why they have their own pages rather than a line on this one.

It is not one trade either, which tells you the habit here is local rather than people defaulting to the nearest big town for everything.

Timing

When the work comes in around Cobham

Plumbing is the most seasonal work we can measure in Cobham: busiest in October, slowest in April, five times as many searches at the peak. Where the totals are modest to begin with, being visible in the right month does more than anything else.

Which makes the quiet part of the year the part that matters. The work takes weeks to show, so what you build while nobody is looking is what is standing when October comes round.

Straight answers

Questions people ask

The arrangement

How it works

First, a free analysis of the Cobham search results for what you sell: what you rank for now, what you could rank for, and how much of the gap is work on your own site rather than anything outside it. It is a short one, because this is not a complicated market: you will know inside a page or two where you stand and what is in the way. You keep it whatever you decide to do next.

Nothing to pay until the work is bringing you enquiries and has covered its own cost. One business per trade in Cobham, and that covers both sides of the boundary from here, because it is one market to you even though it is two councils. Rolling, cancel whenever.

Areas

Areas we cover around Cobham

Every area, and every service we run in it. Cobham is where you are now.

Also covered from here: Esher, Hersham, Byfleet, Great Bookham and Fetcham, West Molesey.

Find out where you rank in Cobham

Free, honest, and we will tell you if we do not think we can get you there.