Google Ads in Brighton and Hove

They run the day they are approved, so the first enquiries can arrive that week. Getting the cost per enquiry down to something sensible takes a few weeks of real data.

Work back from the job rather than picking a monthly figure. The spread between the cheapest and the dearest trade here is wide enough that the trade you are in changes the answer more than anything else does. What matters is what one enquiry is worth to you and how many of them you convert.

They show where you tell them to, which is the point. Radius targeting round a postcode wastes money on places you would never drive to. We set the area to where you actually go, which from Brighton and Hove usually reaches the towns immediately around you.

You can, and plenty do. What costs people money is the part that is invisible: the search terms report, the negatives, and knowing which automated settings quietly widen your targeting back out after you narrow it.

Almost certainly, though we will not quote you a number for Brighton and Hove that we cannot stand behind - the search data we hold is measured against the formal name rather than the one people type. The free analysis measures it properly against the terms your customers actually use.

Then you have not paid for it. We only take on businesses we think we can get there, which is why the analysis comes first and why we sometimes say no.

By count, professional and technical services is the biggest sector here, ahead of information and communication and retail. If you are in one of those you are in the crowded part of the market and the work is about separating yourself. If you are not, there is usually more room here than the size of the district suggests.