There is no published price, and in a market this size the honest answer is usually less than people expect. Few businesses here compete properly for the map pack, so the gap to close is short. You pay nothing until it has paid for itself.

Adur, South East

Local SEO in Adur

For local businesses in Lancing and Sompting, and Shoreham-by-Sea across Adur.

People near you search for: plumbers adur, locksmiths adur, builders adur, cleaners adur.

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Adur reads as one place on a map and behaves as several in a search box, because people type the town they are standing in rather than the district.

So we work town by town. This page covers the common ground; the pages below cover what differs.

We get you found on the map: profile, reviews, pages and listings, all saying the same thing. Few businesses across Adur have bothered, which is what makes it worth doing.

The plan

What we would do across Adur

It is rarely one big thing. It is several small ones, and they compound.

Cover the few trades that carry this marketA handful of trades carry most of what gets searched in Adur, with plumbing at the front of them on about 250 searches a month. That is a short enough list to cover properly, which is not true of every place, and it means the whole job here is finite.

Earn the clicks before you buy themClicks here are expensive relative to most places we cover, which usually means the jobs behind them are worth having. It also means ads are an unforgiving way to start. We would get the map results and the pages right first, so that when you do pay for a click you are not paying for one you could have had free.

Claim and finish the Google Business ProfileAcross Adur most profiles are half filled in, which is unusual and makes this the cheapest advantage on the page. What the map pack shows is drawn from the profile, not the website, so finishing yours properly puts you ahead of businesses that have simply never looked.

Get reviews that name the job and the placeHardly anybody here asks at all, which makes this the cheapest thing on the list. A steady trickle of reviews puts you ahead of most of Adur, and reviews that name the town and the job do it faster than reviews that say "great service".

Make your name, address and number identical everywhereOften this is the only thing separating two similar businesses in a place the size of Adur, and it takes an afternoon. Every directory, every listing, the same three lines.

The market

The Adur market

The biggest sectors here are construction with around 520 businesses, then professional and technical services and retail. That mix is worth knowing even though the bidding here is light, because it tells you which of your neighbours will start competing first.

The district name is not really what gets typed here. People search their own town, and in a district this size that is a short enough list to cover properly, one page at a time.

Where that demand sits matters more than the total. Shoreham-by-Sea carries about 300 searches a month on its own, then Lancing and Sompting at 230. A business pinned in the busiest of those is competing for a different prize from one pinned at the other end of Adur.

Construction is 19.2 per cent of the businesses here, which is high, and yet the auction for their searches is one of the quietest we measure. That gap is the whole opportunity: a lot of trades competing for the work, and almost none of them competing to be found.

Demand across Adur is thin enough that spreading yourself over it rarely works. If you serve one or two towns properly, their pages are the better place to start than this one.

Straight answers

Questions people ask

How long before I show up in the map results?

How many reviews do I actually need?

Do I need an address in Adur?

What does it cost?

Is there enough business in Adur to bother?

What if it does not work?

Who am I actually competing with in Adur?

The arrangement

How it works

We start with a free look at the Adur map results for what you do: where you sit now, who holds the top three, and what would have to change for you to be one of them. It covers where the demand actually sits across Adur and which towns are worth a page of their own. You keep it either way, and if it is not worth doing we say so.

Nothing to pay until it has paid for itself, and in a market as lightly fought as this one that usually does not take long. One business per trade per town across Adur. There are not many towns here, so the slots go quickly, and once one is taken the next business in that trade is told so. Rolling, cancel whenever.

Areas