Chatham, South East

Google Ads in Chatham

For local businesses in Chatham, Gillingham and Rochester.

People near you search for: plumbers chatham, locksmiths chatham, roofers chatham, builders chatham.

When somebody in Chatham needs what you sell, they search, look at the first few results, and ring one. Most never scroll past the third.

If you are not in those few you never find out it happened. You cannot see the customers you did not get.

We put you at the top today. With this many trades searched separately here, paid search is also the fastest way to find out which of them is actually worth your money, because it tells you inside a fortnight rather than a quarter.

The plan

What we would do in Chatham

It is rarely one big thing. It is several small ones, and they compound.

Decide the order you build pages inDemand in Chatham is spread across a lot of trades rather than concentrated in one. That makes the order you build in matter more than usual: a page each for the two or three you actually want the work from, before anything else, rather than one page that gestures at all of them.

Dear clicks, so waste costs doubleClicks here are expensive relative to most places we cover, which usually means the jobs behind them are worth having. It also means every wasted click costs more than it would elsewhere, so the negatives matter before the bids do.

Set your area across the boundary, not up to itChatham sits where more than one council meets. Snodland, under eight kilometres away, is Tonbridge and Malling, and Maidstone, under eleven kilometres away, is its own council. Very little else nearby puts that many authorities within reach of one business, which means the area you can realistically serve is wider than your postcode suggests. We set your service area to match where you actually go, not where the boundary happens to fall.

Cut the searches that waste the budgetMost wasted spend is not bad bidding, it is paying for searches you never wanted. Negatives before bids: jobs you do not take, areas you do not serve, people researching rather than buying. In Chatham the searches worth keeping are a plumber, a locksmith, a roofer.

Send the click to a page about what they searchedA click for one trade landing on a homepage that lists eight is the most common reason ads cost more than they should. With this many trades searched separately in Chatham, one shared landing page wastes most of what you pay for.

Set the budget against what a job is worthWork back from the job, not from a monthly figure. At the prices above, a campaign only makes sense if you know what one enquiry is worth to you and how many of them you convert.

The market

What Chatham is worth

The searches here are real and steady, and somebody is picking them up today. That is the market you are competing in.

Value and volume are not the same thing. An advertiser here pays under two pounds for a landscaping search and around £25 for a locksmith one, and across as many trades as this town searches for that spread is the map of where the money actually is. Nobody pays several times more for a visitor unless the job at the end is worth several times more.

Barely 20 searches a month here are businesses seeking this out. Most of the firms you compete with are not thinking about it at all, which makes the top of the results cheaper to reach than it will be later.

If you travel, the nearest markets are Gillingham at under four kilometres, Rochester at under five kilometres, Hoo St Werburgh at under seven kilometres. Each is its own search: being found in Chatham does not put you in front of anybody there, which is why they have their own pages rather than a line on this one.

Maidstone sits under eleven kilometres away and is a much bigger market. That is the direction to grow into, but Chatham is the one you can win first, and winning where you are pinned is what makes the rest possible.

It is not one trade either. Across this many separate trades being searched by name, the habit here is clearly local rather than people defaulting to the nearest big town.

Timing

When the work comes in around Chatham

Search for roofing in Chatham peaks in September and bottoms out in May, with five times as much volume at the top of the year as at the bottom. Every trade has its own shape here, and that one is the sharpest.

Ads are the one part of this you can switch on in September and still benefit from, which is their advantage. The swing is an argument against a flat monthly budget: the same money does more in the month people are actually looking.

Straight answers

Questions people ask

How quickly do the ads start working?

What budget do I need?

Will my ads only show in Chatham?

Can I not just run them myself?

Is there enough business in Chatham to bother?

What if it does not work?

The arrangement

How it works

A free analysis first: what a click costs in your trade around Chatham, what people are actually searching for, and whether the sums work before anybody spends anything. It costs nothing, there is nothing to sign, and you keep it whether or not we end up working together.

Nothing to pay us until the ads have paid for themselves, and your click budget goes to Google either way, which we are straight about from the start. One business per trade in Chatham, and that covers both sides of the boundary from here, because it is one market to you even though it is two councils. It is rolling, and you can stop whenever you want.

Areas