Google Ads in Swale

They run the day they are approved, so the first enquiries can arrive that week. Getting the cost per enquiry down to something sensible takes longer, because that comes from cutting the searches that waste money, and that needs a few weeks of real data. A click in Swale currently costs an advertiser under six pounds on average, so the waste is worth cutting quickly.

Work back from the job rather than picking a monthly figure. The spread between the cheapest and the dearest trade here is wide enough that the trade you are in changes the answer more than anything else does. What matters is what one enquiry is worth to you and how many of them you convert.

They show where you tell them to, which is the point. Radius targeting round a postcode wastes money on places you would never drive to. We set the area to where you actually go, which from Swale usually reaches Sittingbourne, Faversham, Sheerness.

You can, and plenty do. What costs people money is the part that is invisible: the search terms report, the negatives, and knowing which automated settings quietly widen your targeting back out after you narrow it.

Across the trades we measure, 2,370 searches a month happen in Swale for services people are trying to buy locally. Every one of them ends with somebody ringing a business that is not necessarily yours.

Then you have not paid for it. We only take on businesses we think we can get there, which is why the analysis comes first and why we sometimes say no.

By count, construction is the biggest sector here, ahead of professional and technical services and business support. If you are in one of those you are in the crowded part of the market and the work is about separating yourself. If you are not, there is usually more room here than the size of the district suggests.