Business Opt
Herne Bay, South East

SEO in Herne Bay

For local businesses in Herne Bay, Herne and Whitstable.

People near you search for: plumbers herne bay, locksmiths herne bay, roofers herne bay, builders herne bay.

When somebody in Herne Bay needs what you sell, they search, look at the first few results, and ring one. Most never scroll past the third.

If you are not in those few you never find out it happened, and here that is most businesses most of the time.

We get you found in search results: your Google Business Profile, your reviews, your pages and your listings, all pointing the same way. Where a town searches for as many different jobs as this one does, that consistency is what stops you ranking for none of them.

The plan

What we would do in Herne Bay

It is rarely one big thing. It is several small ones, and they compound.

01
Decide the order you build pages inDemand in Herne Bay is spread across a lot of trades rather than concentrated in one. That makes the order you build in matter more than usual: a page each for the two or three you actually want the work from, before anything else, rather than one page that gestures at all of them.
02
Do the slower work first hereClicks in Herne Bay cost about the ordinary amount, but enough businesses are competing that paying your way in buys a position you stop holding the moment you stop paying. The pages and the profile come first, and ads go on top once they are right.
03
Set your area across the boundary, not up to itHerne Bay sits where more than one council meets. Margate, about 16 kilometres away, is Thanet, and Aylesham, about 16 kilometres away, is Dover. Very little else nearby puts that many authorities within reach of one business, which means the area you can realistically serve is wider than your postcode suggests. We set your service area to match where you actually go, not where the boundary happens to fall.
04
Give every service its own pageNobody searches for "our services", and with this many trades searched separately here, a combined page loses every one of them. One page per thing you sell, each written as though it were the only thing you did. In Herne Bay that means a plumber, a locksmith, a roofer before anything else.
05
Fix what the site is quietly doing wrongIn a market as fought as Herne Bay this is usually the difference between fourth and first, because everyone above you has already dealt with theirs. Pages that take four seconds to load, headings that describe nothing, three URLs serving the same content: invisible to you and perfectly visible to Google.
06
Earn links from places that are actually localA supplier, a trade body, the local paper, the club you sponsor. A handful of links from things genuinely rooted in Herne Bay does more for a local business than a hundred from anywhere else.
The market

What Herne Bay is worth

The searches here are real and steady, and somebody is picking them up today. That is the market you are competing in.

Value and volume are not the same thing. An advertiser here pays over one pound for a building search and around £26 for a locksmith one, and across as many trades as this town searches for that spread is the map of where the money actually is. Nobody pays several times more for a visitor unless the job at the end is worth several times more.

If you travel, the nearest markets are Herne at under two kilometres, Whitstable at under eight kilometres, Canterbury at under eleven kilometres. Each is its own search: being found in Herne Bay does not put you in front of anybody there, which is why they have their own pages rather than a line on this one.

Canterbury sits under eleven kilometres away and is a much bigger market. That is the direction to grow into, but Herne Bay is the one you can win first, and winning where you are pinned is what makes the rest possible.

It is not one trade either. Across this many separate trades being searched by name, the habit here is clearly local rather than people defaulting to the nearest big town.

Timing

When the work comes in around Herne Bay

Search for roofing in Herne Bay peaks in October and bottoms out in June, with four times as much volume at the top of the year as at the bottom. Every trade has its own shape here, and that one is the sharpest.

Which means being in position before October rather than starting in it. Rankings take weeks to move and the competition here is heaviest exactly when the demand is, so arriving in the busy month means arriving behind everyone who was already there.

Straight answers

Questions people ask

The arrangement

How it works

First, a free analysis of the Herne Bay search results for what you sell: what you rank for now, what you could rank for, and how much of the gap is work on your own site rather than anything outside it. Herne Bay is contested enough that this is the part that matters most, because it is where we work out whether the businesses above you can be passed at all. You keep it, and if the answer is that they cannot, you get told that in plain terms.

You pay us nothing until the work has covered its own cost, which in a market this contested is the only honest way to sell it. One business per trade in Herne Bay, and that covers both sides of the boundary from here, because it is one market to you even though it is two councils. It is rolling, and you can stop whenever you want.

Areas

Areas we cover around Herne Bay

Every area, and every service we run in it. Herne Bay is where you are now.

Also covered from here: Herne, Aylesham.

Find out where you rank in Herne Bay

Free, honest, and we will tell you if we do not think we can get you there.