Free Google review link generator

What a Google review link actually is

A Google review link is a web address that opens the review form for one business. Your customer taps it, picks their stars and writes a line, without having to search for you, find the right listing among similar names, and hunt for the button.

That matters more than it sounds. Every extra step loses people, and a customer who means to review you tonight usually does not. A link sent the same day, while the job is fresh, is the difference between "I will do it later" and a review.

Google gives every verified business its own link. In your Business Profile, choose Read reviews, then Get more reviews, and copy it (Google's instructions). If you cannot get into the profile, or you are making one for a client, paste the business's Google Maps link into the tool above instead.

Not every review link does the same thing

There are a few kinds of Google review link about, and they behave differently on a phone. The tool tells you which one you have.

When and how to send it so people use it

Send it the same day the job is finished, from the phone number or email address the customer already knows. A message from a stranger, or one that arrives a fortnight later, gets ignored.

Keep the message short, use their name, and say why it helps: a small business lives on what the next customer reads. Then leave it. One reminder a few days later is fine; three is not.

Ask everyone, not just the jobs that went perfectly. It is the rule (see below), and it is also what makes a profile believable: a spread of real reviews reads as real, and a fair reply to a four-star review does more for you than another five.

Customers need to be signed in to a Google account to post a review. Most Android users are; some iPhone users are not, and will be asked to sign in first. If someone says the link "did not work", that is usually why.

What you can and cannot do when you ask

Asking for reviews is allowed, and Google encourages it. What gets reviews removed, and in the UK can now get a business fined, is how some people ask. Google's review policy bars a business from offering anything in return for a review, from discouraging bad ones, and from selectively soliciting positive reviews: asking only the customers you think were happy. It also bars setting staff a number of reviews to collect.

UK law went further on 6 April 2025. The Digital Markets, Competition and Consumers Act 2024 bans fake reviews and incentivised reviews that are not disclosed, and the CMA can fine a business directly. Its short guide for businesses is worth ten minutes.

• Fine: sending your review link to every customer after every job, and reminding them once.
• Fine: a QR code on a card, a sign or an invoice, seen by everyone.
• Not fine: a discount, a prize draw or a free extra for a review, even a "fair" one.
• Not fine: a "were you happy?" step that only sends happy customers to Google. That is review gating.
• Not fine: asking family, friends or staff to review you.

Why reviews matter for the map

Reviews are one of the things Google weighs when it decides which three businesses to show on the map for a search like "plumber near me". It is not only how many you have: Google and customers both notice how recent they are, and whether you reply. A steady trickle beats a burst followed by silence, as we explain in review velocity and recency.

Then there is the person deciding who to ring. Two businesses side by side on the map, one with eight reviews from 2023 and one with forty, the latest from last week, answered by the owner. You know which one gets the call.

Reply to every review, the bad ones especially. Our guide to responding to bad reviews covers what to say, and what not to.

Common questions