Client results GS Renovation
GS Renovation
“Now every day I have some job. They call, they text, I find the emails.”
George, GS Renovation
In George’s own words
Who they are
Meet George
RSJ installation and renovations in London.
George installs steels, takes out load-bearing walls and runs renovations across London. In his own words, before this he did not appear anywhere on Google. The work came from people who already knew him, and when that ran dry so did the diary.
Structural work is the most trust-heavy job in the trade. Somebody is about to let a stranger take a wall out of their house. They do not pick the first name they see, they pick the one that looks like it knows what it is doing, and a builder with no presence at all never gets as far as being looked at.
George had the experience, the reviews on the trade sites and the building control sign-offs. None of it was anywhere a homeowner in Kensington or Barnet would find it when they typed the job into Google.
The problem
Why a wall comes down after a question
Nobody searches for an RSJ installer out of the blue. They search for the question that comes first. Can I knock this wall through. What does a structural engineer’s report cost. Why is my wall bowing. What does a chimney breast removal involve. The search for a builder comes days or weeks later, and it goes to whoever answered the question.
So half the work was guides. Cost guides and plain explanations for the jobs George actually does, written to answer the question properly rather than to hide it behind a quote form. They went from being barely seen in July to being shown tens of thousands of times in September, and they now bring in clicks on their own.
The other half was London itself. A homeowner types the job and the area, steel beam Wandsworth, chimney breast removal Barnet, kitchen extension Leyton, and Google answers with somebody who has a page for exactly that. Each of George’s services got a page for each area he works in, so the right one is there whichever pair gets typed.
The two halves feed each other. A guide earns the trust, and the area page is where the reader lands when they come back ready to book.
Nobody searches for an RSJ installer out of the blue. They search for the question that comes first.
The work
What we did
London is not one place to Google, it is hundreds. We built a page for each service in each part of London he covers, and a run of guides answering the questions people ask before they ring a builder. The Google profile was set to the same list, then the weekly work started.
The thinking
The question before the job
Wall removal, engineer’s reports, bowing walls, chimney breasts. Guides that answer what people ask before they are ready to ring anyone.
London treated as hundreds of places
Every service he offers, in every area he covers, each with its own page. Somebody in Barnet and somebody in Kensington type different searches.
Trust on the first screen
Structural work sells on confidence, so the building control certification and the phone number sit beside the quote form.
The craft
- On-page
- Titles and headings built on the job and the area, the way a homeowner types it.
- Structured data
- GeneralContractor, Service, FAQ and Person markup, with the areas he covers spelled out, so Google reads the business and the builder behind it.
- Content
- Cost guides and how-to explainers on the structural jobs he does, released on a schedule.
- Technical
- A sitemap covering every area page, and the service pages linked into the areas beneath them.
- Every week
- A post to the profile, and every review answered.
The result
What changed
- +123%More clicks from GooglePeople who went on to the websiteJuly to September 2026
- +10%More often shown on GoogleSearch results and their Google profile, added togetherAugust to September 2026, two months
If this sounds like your business
If your work is the kind people research before they hire, the job you want is not being searched for yet. The question is. Builders, structural engineers, surveyors and anybody who does work people are nervous about buying all have this gap.
Answering those questions plainly is what puts you on the shortlist, and a page for each area you cover is what makes you easy to find when the reader comes back ready to book.
The free analysis shows you what homeowners in your area are typing before they call, which of those searches you appear for, and who is taking them instead. You keep the recording either way.
Find out where you rank in London
Tell us your trade and the area you work. We record a short video showing where you come up now, who is above you, and what would have to change. You keep it whether or not we work together.
One business per area. No cost, nothing to sign.