For independent dental practices, whether NHS, mixed or private, that want more of the patients and treatments they choose. We handle your Google profile, treatment pages and reviews, inside the GDC's advertising rules. Local SEO and Google Business Profile work is paid on results: nothing upfront, and nothing to pay until the results we agree with you in writing, before we start, have been met.
+103%more clicks through to its website from Google
“I’ve tried a lot of other people, spent literally thousands, with really very little return.”
Bradley, BJR PsychotherapyPrivate psychotherapy and counselling, Hove
June to July 2026, two months. Source: Google Search Console.
Read the full storyWe don't work with a dental practice yet, so there are no dental figures on this page. The two nearest are health businesses. BJR Psychotherapy is Bradley's practice in Hove, offering private psychotherapy and counselling. Protocol Healthcare Services provides home care and supplies healthcare staff from Edgware, and is registered with the CQC. BJR's figure runs from June to July 2026, the first month we tracked to its best month since, using Google's complete monthly data. Protocol's figure compares clicks a day from Google in the first fortnight of the work (15 to 31 July 2026) with October so far (1 to 18 October, the latest complete data). Both are early results.
+121%
more clicks a day from Google: 16 a day when the work began, 35 a day in October
“We’ve seen our online presence increase massively.”
Hastings, Protocol Healthcare ServicesHome care and healthcare staffing, Edgware, London
15 to 31 July against 1 to 18 October 2026. Source: Google Search Console.
Read the full storyNeither business is a dental practice, and neither works under the GDC's rules. Protocol's increase came through vacancy pages launched in September for nurses and care workers, not from families arranging care. A click here is a visit to the client's website from Google's search results.
It is the work that helps nearby patients find your practice in Google's map and listings when they look for a dentist or a treatment. It also makes sure that what they find answers them. Do you take NHS patients? Do you do implants? Can you see me this week? The work spans your Google Business Profile, your treatment pages, your reviews and your directory listings.
Your main category fits what the practice mostly does. The hours are the hours someone answers the phone, and your NHS position is plain. Photos show the building and the team. A patient's before-and-after goes up only with their explicit consent to that use, in line with the GDC's guidance.
Implants, aligners, composite bonding, whitening, hygiene visits and emergency appointments are searched for separately, so each gets a page in the words patients use. None of them promises results: the GDC rules out claims likely to raise expectations you can't justify. Structuring a page that ranks.
Google counts dentists as individual practitioners, who may have profiles of their own (its guidelines). Where several work at one address, the practice keeps a separate profile and each dentist's shows their name only. Before anything changes, it's worth finding every profile already listed at your address.
Every patient gets the same simple request, and the words are left entirely to them. A reply should thank them without adding anything about their care. The GDC's standards say you must not post information or comments about patients on social media (its guidance), and a reply on Google is just as public.
Mostly 'near me', and very often 'NHS'. Google's Keyword Planner puts 'dentist near me' at about 246,000 UK searches a month and 'nhs dentist near me' at 90,500, both averages for the twelve months ending September 2026. 'Dentist accepting nhs patients' added another 8,100.
Treatments are searched by name. On the same figures, 'Invisalign' averaged 90,500 a month, 'composite bonding' and 'teeth whitening' 60,500 each, and 'dental implants' 22,200. 'Orthodontist near me' had 14,800, which runs straight into the GDC's rules on titles, further down this page.
Urgent searches meet the NHS first. When we searched 'emergency dentist' from Manchester on 20 October 2026, the top ordinary result was the NHS page pointing people to NHS 111. That page says urgent treatment should be offered within 24 hours or 7 days, depending on symptoms (NHS). So an emergency page has to say exactly when your practice can see someone.
Your own nhs.uk page competes too. In the same Manchester checks, one practice's nhs.uk profile sat in the top three ordinary results for 'dentist near me'. Bupa Dental Care and mydentist ranked as well, and Google's 'find results on' row offered mydentist, WhatClinic, Yell and Doctify. One paid route is closed to you: dentistry isn't among the eligible UK categories for Google's pay-per-lead Local Services Ads.
Say plainly whether you're NHS, mixed or private, everywhere a patient looks, and keep it current. The GDC's advertising guidance already requires your practice publicity to make that clear. With 90,500 'nhs dentist near me' searches a month, a profile that leaves it vague invites calls from people you can't take on.
If you hold an NHS contract in England, your nhs.uk profile is part of the job. The contract rules require an accurate practice profile for the NHS website, reviewed at least once every 90 days (the regulations). Patients use the NHS Find a dentist service to look for practices accepting new patients. Since April 2024, a practice that says yes carries the words 'where availability allows' (NHS England).
So the work follows your mix. A mixed practice gets separate NHS and private pages, with the same NHS status on your site, your Google profile and nhs.uk. A private practice says so in the first line and puts its effort into the treatments it sells, not into searches it can't serve.
Who is named, what they're called, and what the site must show. The GDC's guidance on advertising says anything carrying a dental professional's name must include their GDC registration number. Patients can check the register, it notes, but are more likely to rely on what you publish.
The same guidance makes each registrant responsible for checking that information carrying their name is correct, so no page should go live before the dentists it names have read it. In practice the guidance means:
Whitening, yes. Botox, not by name. Botulinum toxin is a prescription-only medicine (MHRA), and prescription-only medicines can't be advertised to the public, even when a registered professional gives them (CAP).
The MHRA's guidance for treatment providers spells out what that means online. Your home page, menus and links can name conditions and your service, but not a prescription-only medicine or its price. Neither can your domain name or the text of a paid search ad. You can promote the consultation, in words like 'a consultation for the treatment of lines and wrinkles' (ASA). So facial aesthetics is promoted through a consultation page built around the concern, not a page built to rank for 'Botox'. Aesthetics clinics face the same limits, and our aesthetics clinic page goes into them further.
Whitening is dentistry in law. Only registered dentists, or hygienists, therapists and clinical dental technicians working to a dentist's prescription, can provide it (GDC). Products containing or releasing between 0.1% and 6% hydrogen peroxide can't be used on anyone under 18 unless it's to treat or prevent disease (GDC). A whitening page that says this, with your GDC numbers beside it, gives patients a reason to choose you that they can check.
Because practices a short drive apart want the same patients and the same three slots in the map, and only one of them can be first. Once a practice signs, we decline work from other practices competing for its patients, for as long as it stays with us.
We have no dental client yet, so no practice holds an area with us, and yours is open. The analysis also shows what winning would take. In Manchester on 20 October 2026, the three practices in the map for 'dentist near me' had between 148 and 596 Google reviews each. If the gap near you is too wide to close, we'll tell you.
Local SEO and Google Business Profile work is paid on results. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met.
Websites, ads and social media are quoted separately after the free analysis. How pay on results works
Tell us your trade and area. We record a short video of where you rank, who is above you and what would have to change. It is yours to keep.
If your market is not winnable, we say so. If it is, we agree in writing what a result is and how it is measured, before anything starts.
Your Google Business Profile, the pages that need to rank, citations and reviews. One business per trade per area, so never your rival as well.
Clicks, calls and where you show up, in your own portal, straight from Google. You pay once the agreed results are met.
Work that makes your practice easier to find on Google, in the map and in the ordinary results, for the searches your patients make: 'dentist near me', the treatments you offer, an NHS place. It takes in the profile, the website, reviews and directory listings. Search ads are a separate thing: you pay for every click, and the visits stop when the spending does.
No. We have no dental client yet, and the figures above are from therapy and home care, labelled as such. What you can check now is the set of GDC, MHRA and NHS rules above, each linked to its source. And because no practice holds an area with us, yours is still open.
There's no price list, on purpose. A one-dentist village practice and a city clinic chasing implant patients are not the same job, so we quote after looking at your area, before you sign anything. Our SEO and Google profile work is paid on results: nothing upfront, and nothing until the results agreed in writing are met. When they are reached, you start paying monthly, and you're free to cancel in any month. Walk away earlier and there is no bill. Why SEO prices vary so much.
No date from us, and be wary of any agency that gives one. Google sets its own pace, and the practices above you aren't standing still. The free analysis shows how far ahead they are. And while the agreed result hasn't been reached, you aren't paying for the wait.
In England, yes. Anyone carrying on a regulated activity there must be registered with the CQC (CQC), and it inspects dental practices. Unlike most services it regulates, it doesn't rate them: primary dental services are exempt from its duty to give a rating, and its findings read 'regulations met' or 'not all regulations met' (CQC). If your site shows you're regulated, the CQC asks providers to use its official graphics, not the logo on its own (CQC).
All three. What changes is the emphasis. An NHS or mixed practice needs its NHS status to match on its site, its Google profile and its nhs.uk page, so patients aren't told three different things. A private practice leads with the treatments it sells. Whichever you are, the GDC expects your publicity to say so.
That is usually where the analysis starts: which treatments you want more of, and which practices rank for them near you now. Every treatment you pick is given a dedicated page and a listing among your profile's services, with no promised outcomes and a clear line that suitability depends on an assessment. If you want ads alongside, they're quoted separately.
Yes, provided it's sound. A site someone else built is fine by us. If yours isn't sound, you'll hear that in the analysis, and any rebuild is priced on its own, outside pay on results. Whichever site you keep, the practice details the GDC lists have to be on it.
Give us the town your practice is in. A short video follows inside two working days, showing where you appear for 'dentist near me' and for your main treatments, the practices ranked above you, and what closing the gap would need. Keep it whether or not you hire us. If the map near you can't be won, we'll tell you straight.