For MCS installers of solar PV and home batteries who would rather the homeowner found them than buy that homeowner's details from a lead seller. We work on your Google profile, the pages that answer what buyers ask before they ring, and the reviews and credentials they check. Local SEO and Google Business Profile work is paid on results: nothing upfront, and nothing to pay until the results we agree with you in writing, before we start, have been met.
+123%more clicks from Google search, 115 to 257 a month
“Now every day I have some job. They call, they text, I find the emails.”
George, GS RenovationRSJ and renovations, London
July to September 2026. Source: Google Search Console.
Read the full storyThere's no solar installer among our clients yet, so you won't find solar figures here. These are two home improvement businesses that live or die on homeowners trusting them with a big job: a London renovation firm doing structural work, and a Leeds sprayer respraying kitchens and uPVC. Both numbers set the month we began measuring against the strongest whole month after it, read straight from Google.
+225%
calls from the Google Business Profile, 4 a month in May to 13 in August
“Our online presence has increased massively. I would recommend him 100%.”
Matt, ColourHausKitchen and uPVC spray painting, not solar, Leeds
May to August 2026. Source: Google Business Profile.
Read the full storyNeither business fits solar panels or batteries, and this page doesn't dress them up as solar work. With no solar client yet, no area is taken: whoever signs first in an area keeps it to themselves.
The product and the money first, the installer later. Across the UK, "solar panels for home" averages about 5,400 searches a month, "solar panels cost" 3,600 and "are solar panels worth it" 1,900, while "solar panel installers near me" gets about 2,900. A buyer reads for weeks before asking anyone to quote, so the installer who answers those questions honestly is often the one they end up calling.
Every monthly average quoted here is a UK figure from Google Ads Keyword Planner, covering the twelve months to September 2026. When we ran "solar panel installers near me" on a phone in Leeds on 21 October 2026, Google listed homeowners' own questions under the map: why people are getting rid of solar panels, whether panels count towards an EPC and whether you can fit them yourself. Each is a page your competitors have mostly not written.
"Solar panel installers" and "solar panel installation" each average about 5,400 searches a month. The map answers the "near me" versions, so the profile has to say plainly that you design and fit systems, not just sell kit.
"Solar battery" gets about 6,600 searches a month, "home battery storage" 4,400 and "battery storage for solar panels" 2,400. Battery buyers often have panels already, so they need a page of their own, not a line at the foot of the solar page.
"Solar panel grants" draws about 9,900 searches a month, "smart export guarantee" 1,600 and "MCS certified installer" 880. These are buyers checking the rules and the fine print, and a page that answers them straight builds trust before the survey.
Because a lot of homeowners have been burned, or know someone who was. The Renewable Energy Consumer Code reported that around 2,000 people complained to the Financial Ombudsman Service about mis-sold solar PV in 2017 alone, many of them told the panels would "pay for themselves". The cold calls haven't stopped either: in September 2025 the ICO fined a Pembrokeshire firm £300,000 for 2.4 million automated calls about solar panels.
So a solar buyer arrives suspicious. What wins them is what they can check for themselves: an owner with a name and a face, a real address, recent reviews that mention the survey and the install, and savings figures with the assumptions written next to them. Your pages lead with those. They don't promise free panels or invent a deadline.
Credentials do the rest, and they only count if a homeowner can confirm them in a click. Your MCS certificate number goes on the site and the profile, linked to your entry in MCS's installer search.
The SEG asks for proof that an installation up to 50kW and its installer are suitably certified, and an MCS certificate is the evidence named in Ofgem's generator guidance. MCS counts over 2 million certified solar installations to date (MCS).
RECC holds approval under the Chartered Trading Standards Institute's Consumer Codes Approval Scheme. HIES says its installers work under a CTSI-approved code and lists deposit protection and insurance-backed guarantees. If you belong to either, your pages link to it.
Once an installer has moved to MCS's redeveloped scheme, consumer code membership is no longer mandatory, and the customer gets MCS's Customer Commitment at first contact. Installers not yet moved keep their code. The move runs until 31 March 2027 (MCS). Your site should say which applies to you.
Least in late December, most when energy is in the news. In every year from 2021 to 2025, the quietest week for UK searches for "solar panels" fell in the last fortnight of December (Google Trends). "Solar panel installers" fell to about 2,900 searches in December 2025 and reached 8,100 in March 2026.
The spikes follow the news, not the sun. The busiest week for "solar panels" in the past five years was 22 to 28 March 2026, and in 2022 the peak came in the week of 28 August. In that same March, searches for "plug in solar" jumped from about 480 in February 2026 to 40,500. England's planning rules have covered plug-in kits since 27 August 2026 (legislation.gov.uk), and a buyer weighing one up wants an installer who will explain what a fitted system does differently.
Two sets of rules belong on your site, each with its date. The zero rate of VAT on installed solar panels and batteries in homes runs to 31 March 2027, and from 1 April 2027 it returns to the reduced rate of 5% (HMRC). Under England's permitted development rules, as amended from 27 August 2026, panels on a pitched roof may stand no more than 0.2 metres proud of the slope and no higher than the highest part of the roof, chimney aside, and a listed home falls outside these rules altogether. State both accurately, and don't turn the VAT date into sales pressure.
Because the buyers already have panels and a reason to call. MCS counted 36,000 certified battery installations in the first half of 2026, almost the whole of 2025's record of 40,000, and 92% of them went onto homes with solar panels (MCS). Every home on that list of 2 million certified solar installs is a possible battery job, including the ones somebody else fitted.
The questions are specific, so the page should be too. Adding a battery to existing panels in a home qualifies for the same zero rate of VAT as the panels (HMRC, section 2.19). Export is the catch to explain: if a battery is also charged from the grid, an export tariff supplier does not have to pay the SEG on everything the meter records (Ofgem, paragraphs 1.39 to 1.41). A page that sets that out plainly reads like advice, not a pitch.
Fewer people search for it outright: "add battery to existing solar" gets about 70 searches a month and "solar battery installers near me" 260. But the person typing them has already bought panels and is pricing the next step. Your past customers are part of this market too, and a review from one of them saying the battery went in cleanly is worth more than an advert.
The same six jobs every month, shaped around the systems you actually fit. Profile upkeep follows the routine set out under Google Business Profile management. If you also fit chargers, read SEO for EV charger installers, and if most of your work is general electrical, SEO for electricians.
Local SEO and Google Business Profile work is paid on results. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met.
Websites, ads and social media are quoted separately after the free analysis. How pay on results works
Tell us your trade and area. We record a short video of where you rank, who is above you and what would have to change. It is yours to keep.
If your market is not winnable, we say so. If it is, we agree in writing what a result is and how it is measured, before anything starts.
Your Google Business Profile, the pages that need to rank, citations and reviews. One business per trade per area, so never your rival as well.
Clicks, calls and where you show up, in your own portal, straight from Google. You pay once the agreed results are met.
No. We don't sell leads, buy them or pass a homeowner to anyone. The work goes into your own Google profile, pages and reviews, so every enquiry comes straight to you and isn't shared with other installers.
There's no price list. Your fee is worked out once the free analysis is done, since it turns on how crowded the solar searches are around you and how well reviewed the leading installers are. Local SEO and Google Business Profile work is paid on results: nothing upfront, and nothing until the results we agree with you in writing, before we start, have been met. Once it is met, the fee runs monthly and is yours to stop at the end of any month; leave before that point and it costs nothing. Websites, adverts and social media get a separate quote. How pay on results works
Any date we gave you would be a guess. It turns on how established the installers near you are and where your profile starts. You'll see your calls, views and clicks every month in the portal, and because nothing is due until the agreed result is met, a slow start costs us, not you.
No. We take one installer per area, so the company quoting against you on the same streets can't sign up too. If an installer in your area joined before you, we'll tell you at the start.
Not if the profile and pages are clear about it. Near Bristol, the most-reviewed installer in Google's listings for solar work on 21 October 2026 was an electrical firm with Solar energy company as a second category. Which category leads depends on the work you want more of, and the analysis shows who holds each search near you. SEO for electricians covers the electrical side.
Google doesn't check it. Homeowners do, and so do export tariff suppliers: for the SEG, an installation up to 50kW needs a suitably certified installation and installer, and an MCS certificate is the evidence Ofgem's guidance names. If you're certified, we make that easy to see and check. If you're not, we won't hint that you are.
Yes, and we stick to the source. A grants page should say who doesn't qualify as clearly as who does, and the VAT page should give the date the zero rate ends and the 5% that follows, with a link to HMRC. Overselling either is how this trade earned its reputation.
Local SEO suits installers who sell to homeowners and small businesses nearby, because that is who uses Google's map to choose. Large commercial rooftop work is usually won through tenders and contacts, and if the analysis shows search won't move your numbers, the video will say so.
Yes, as long as it works. Who built it doesn't matter to us, and we'll leave your quote calculator or survey booking in place. If the site itself is losing enquiries, the video will show where, and any rebuild is quoted separately, outside pay on results.
Tell us your area and whether you fit panels, batteries or both. Inside two working days you'll get a short video of the map and search results where you work: which installers, quote sites and lead sellers take the solar searches today, and what would have to change to put you above them. Keep the video either way. If the area can't be won, it tells you so.