For electricians who want Google to send them the tripped board at teatime, the landlord who needs an EICR and the driver pricing a home charger. We look after the profile, the job pages and the reviews, month after month, and check your scheme entries match what Google shows. Local SEO and Google Business Profile work is paid on results: nothing upfront, and nothing until the results we agree with you in writing, before we start, have been met.
+159%more views of the Google profile in search, and calls up from 38 to 60 a month
“I’m so busy I can’t do it anymore myself.”
Hiwad, Rescue Tyresmobile tyre fitting, north-west London
June to August 2026. Source: Google Business Profile.
Read the full storyWe don't work for an electrician yet, so nothing here is electrical work. These are two tyre businesses whose work splits the way yours does: a mobile fitter that lives on breakdown callouts at any hour, and a garage whose diary fills with booked jobs. Both are measured the way you'd judge us, in calls from the Google Business Profile as Google counts them, from the first month we tracked to the best month since, using Google's complete monthly data.
110 to 173
calls a month from the Google Business Profile, up 57%
“My business is doing very, very well. I wasn’t expecting this in this short period.”
Ash, Norwich Tyres & Auto Servicestyres and servicing, Norwich
May to August 2026. Source: Google Business Profile.
Read the full storyNeither is an electrical business, and we won't pass them off as one. We read both sets of calls from Google on 20 October 2026, each one a full calendar month. We also built the website of EliteShires, which does landlord certificates around Harrow, but that is web work, not an SEO result, so it has no figures here. Having no electrician yet means no area is taken: the first electrician we sign in an area is the only one we'll work for there, for as long as they stay.
The job is to put your business in front of people near you when they search for the electrical work you want, and to keep it there. It comes down to three pieces of monthly work: profile, pages, reviews.
Prefer to do it yourself? Local SEO for electricians is our free guide to the groundwork. This page is for when you'd rather stay on the tools.
A main category for the job you most want to be found for, then each service listed on its own: EICRs, fuse board changes, chargepoints, rewires, fault finding and testing. Opening hours that match when somebody actually answers, and photos of boards and installs you did. Profile management in detail
In the UK, 'fuse box replacement' is typed about 720 times a month and 'consumer unit replacement' about 140 (Google Keyword Planner). So that page carries the customer's name for the job and explains consumer units once they're reading. Rewires, fault finding and the rest get the same treatment. Building a page that ranks
One simple request goes to every customer, from the homeowner with a new consumer unit to the letting agent who booked a round of EICRs. Each review gets a reply, the odd bad one included. Asking without the awkwardness
Certificates and chargepoints, by a long way. A profile and site built only for the late-night callout miss most of what people look for. These are Google's UK numbers, averaged per month from October 2025 to the end of September 2026 (Google Keyword Planner).
So we start from the electrical work you most want, then check which of these searches your area actually makes. Your free analysis will show which you already appear for, and which electricians have the rest.
Because the law brings landlords back at least every five years. In England, the 2020 regulations have applied to new private tenancies since 1 July 2020 and to existing ones since 1 April 2021, with inspection and testing no more than five years apart (regulation 1, regulation 3). The earliest reports under those rules have already reached their limit.
Wales and Scotland set the same five-year ceiling in their own rules (Wales, Scotland), so the same landlords come back wherever you work in Great Britain.
Landlords and agents also search places homeowners don't. Members of NICEIC's Rented Sector scheme can be listed on the Registered Competent Person (Electrical) site, which NICEIC says puts them in front of landlords and agents looking for approved contractors (NICEIC). If you're a member, that's one more listing to keep in step with your Google profile.
We write the EICR page for whoever books the test, landlord or agent, and list EICRs on your Google profile as a service in their own right, not tucked under testing.
Through Google, and through a government list. GOV.UK has a postcode search for installers with OZEV (Office for Zero Emission Vehicles) approval (GOV.UK), and approved installers go onto it automatically (OZEV guidance).
Your wording has rules too. OZEV keeps its logo for government use, but lets installers say they are 'OZEV approved for home / workplace grant schemes' (OZEV guidance). If you're approved, that line goes on your profile and chargepoint page, with no logo. If you're not, neither appears.
Customers also search for the money: 'ev charger grant' on its own draws about 2,900 UK searches monthly (Google Keyword Planner), so the page says who the grants are for. OZEV has funding for them only until 31 March 2027, which GOV.UK calls a final year (GOV.UK), so that part of the page will need rewriting when they close.
They give customers a reason to pick you, once your profile and pages say so in words. Both are on the government's list of schemes for electrical work in homes, which lets a registered electrician self-certify notifiable work, like adding a circuit or changing a consumer unit, instead of getting building regulations approval for it (GOV.UK; Approved Document P).
Customers search by scheme, too. 'niceic electrician' gets about 590 UK searches a month (Google Keyword Planner). NICEIC's Find a Trusted Tradesperson tool sends a homeowner's enquiry to registered electricians in their area (NICEIC), and NAPIT lists registered businesses in its online search (NAPIT).
So we write your scheme into your profile and pages, with the registration number beside it, and we check that the business name and phone number on your scheme entry match the ones on Google. A customer who looks you up should find the same business twice, not two that nearly match. The rules behind Part P are in our guide.
They add a paid layer, built on the same profile. Electricians appear on Google's UK list of trades for Local Services Ads, the adverts it charges for by the lead, though Google says to check whether they run in your area (Google). To run them, Google requires a public, verified Business Profile (Google), so the work on yours counts whether you buy the ads or not.
For a UK electrician, Google's screening covers a check on the business, proof of public liability insurance and any licence local law requires. Pass it and the listing carries the Google Verified badge (Google).
Not every electrician in those ads signed up with Google directly. Google lists Checkatrade as a partner affiliate: those providers show a 'from Checkatrade' label on their profile, and their leads come through Checkatrade rather than Google (Google).
Ads sit outside pay on results, so any ad work, Local Services Ads included, gets its own quote. Google Ads for tradesmen
Local SEO and Google Business Profile work is paid on results. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met.
Websites, ads and social media are quoted separately after the free analysis. How pay on results works
Tell us your trade and area. We record a short video of where you rank, who is above you and what would have to change. It is yours to keep.
If your market is not winnable, we say so. If it is, we agree in writing what a result is and how it is measured, before anything starts.
Your Google Business Profile, the pages that need to rank, citations and reviews. One business per trade per area, so never your rival as well.
Clicks, calls and where you show up, in your own portal, straight from Google. You pay once the agreed results are met.
No, not one. Rather than borrow another trade's figures and call them electrical, we've used tyre businesses on this page and labelled them as tyre businesses. Any SEO firm that says it does work for electricians should be able to show you that electrician's own Google figures.
It isn't a fixed sum. It depends on your area and on what you're after: more fuse board work in one town takes less than commercial testing contracts across a county. The free analysis video comes first and the quote after it. Neither commits you to anything. Local SEO and Google Business Profile work is paid on results: nothing upfront, and nothing until the results agreed in writing are met. From the agreed result onwards, you pay monthly and can leave whenever you want. Pull out before the result and you're never billed. The pay on results terms
Nobody can give you an honest date, so we don't. It turns on how many electricians near you have strong profiles and how far behind them yours starts. The calls and clicks show up in your portal as they change, or don't, and until the agreed result arrives there's nothing to pay.
No. Once you've signed, the next electrician there who asks us gets a no, however big their firm. None has signed with us yet, so the first electrician in each area gets it.
Yes, much of it. Our free guide for electricians walks through the profile, the Part P wording and landlord pages. What you'd pay us for is doing it every month while you're out on jobs, and with pay on results, the bills only start after the agreed result.
Keep both while they pay their way. Each puts you on someone else's list beside other electricians, and NICEIC's tool lets a customer send their enquiry to several registered electricians nearby (NICEIC). Your own Google profile and pages bring calls meant for you, and they stay yours whatever a platform does next. How the platforms charge
Yes. Commercial buyers search in different words, such as 'electrical contractor' and 'commercial electrician', so that work gets pages of its own, written for whoever is letting the contract rather than a householder.
For callouts, the profile does most of the work, because it's what shows on the map with a call button. Planned jobs like EICRs, chargers and rewires need explaining, and that's what a page per job is for. No website yet? That's priced separately, once you've seen the free analysis. Websites for electricians
Search 'electrician near me' from your own front door and Google shows three names on the map. We'll show you the rest in a short video: where you come up for callout, EICR and chargepoint searches across your patch, which electricians outrank you, and the gap you'd need to close to pass them. It reaches you within two working days, costs nothing and stays yours. And if they're beyond catching, that's what we'll tell you.