For GCC-registered chiropractors who want the patient searching 'chiropractor near me' to land on their profile, not a directory. We work on your Google Business Profile, your condition pages and the registers that list you, with condition pages written to the ASA's chiropractic list and the GCC Code. Local SEO and Google Business Profile work is paid on results: nothing upfront, and nothing to pay until the results we agree with you in writing, before we start, have been met.
+398%more appearances on Google, counting search results and profile views together
“I’ve tried a lot of other people, spent literally thousands, with really very little return.”
Bradley, BJR PsychotherapyCounselling and psychotherapy, Hove
June to July 2026, two months. Source: Google Search Console and Google Business Profile.
Read the full storyWe haven't worked for a chiropractor or an osteopath, so neither result below comes from a clinic. These are the two health businesses we work for: Bradley's counselling and psychotherapy practice in Hove, and Hastings' care and nurse staffing business in Edgware. Both work under professional rules about what they can say, as you do, but neither treats backs or necks. Read the numbers as a sign of how we work, not as a promise for your clinic.
+121%
more clicks a day from Google search, from about 16 a day when the work began to about 35 a day in October
“We’ve seen our online presence increase massively.”
Hastings, Protocol HealthcareHome care, nursing and staffing, Edgware
15 to 31 July against 1 to 18 October 2026. Source: Google Search Console.
Read the full storyBJR's figure compares June 2026, the month Bradley joined, with July, its best month since. Over the same two months its clicks from Google rose 103% (Google Search Console). Two months is a short stretch, so read it as a start, not a trend. Protocol's figure compares the first fortnight of the work with 1 to 18 October 2026, the latest complete data. In the video, Bradley is talking about agencies he used before us, not about these numbers.
Almost all the demand sits in one phrase. In Google's Keyword Planner, 'chiropractor near me' averages 49,500 searches a month across the UK, and no month in the last year dropped under 40,500. Town searches come next, such as 'chiropractor london' at 4,400. Searches naming the complaint are small beside them: 'chiropractor for back pain' averages 260.
The other big group is people still deciding. 'What does a chiropractor do' gets 2,900 searches a month, 'chiropractor or physio' 1,000 and 'how much is a chiropractor' 590. A clinic site that answers those three questions plainly, near the top of the page, catches people before they have picked anyone.
On a phone, the map decides it. On 21 October 2026 we checked 'chiropractor near me' as a phone search located in Leeds. Three Leeds clinics filled the map, with 54, 180 and 263 Google reviews. Below it, the British Chiropractic Association's directory came first, and only one of the nine clinic sites under that was in Leeds. For a 'near me' search the contest happens in the map, so your Google Business Profile does most of the work.
Condition pages are standard chiropractic SEO advice, and the A to Z list is the version the ASA has ruled against. In 2014 the ASA upheld complaints about two Canterbury chiropractic websites, BodyWell Group and Canterbury Spine and Health Practice, each with an A to Z list of conditions. The ASA said readers would take the list to mean chiropractic could treat everything on it, and the advertisers didn't hold the evidence. A line saying BodyWell did 'not claim to treat any of the conditions below' didn't save it.
So condition pages start from the ASA's chiropractic list, last updated 1 June 2023, or from evidence you already hold. Each page explains how you assess and manage the problem, never what a patient will feel afterwards.
Back pain not caused by injury or accident, mechanical neck pain, headache arising from the neck, migraine prevention, joint pains, minor sports injuries, lumbago, muscle spasms, cramp and shoulder complaints, among others. These are the pages that can carry your town name and rank.
Sciatica is on the list for general references, not for pain reduction claims. Whiplash is excluded, because the neck pain on the list is the kind not following injury. Frozen shoulder is excluded from shoulder complaints. Short-term management only, for ankle sprain and plantar fasciitis.
'Chiropractor pregnancy' averages 590 searches a month. The ASA lets you say you treat pregnant women, children and babies, but claims about conditions specific to those groups are 'unlikely to be acceptable unless the marketer holds a robust body of evidence'. A page can welcome them. It can't promise to fix their complaints.
The GCC's subluxation guidance, in effect from 1 January 2026, calls the vertebral subluxation complex 'a theoretical model' with no clinical research evidence for claims that it causes disease. In a 2025 case, the GCC suspended a chiropractor for four months, partly over subluxation claims in patient materials.
That everything on it is factual and checkable, and that you answer for it even when someone else writes it. The GCC's Code of Professional Practice took effect on 1 January 2026. Standard C5 says that when telling people about your services, all information must be 'factual, verifiable, does not mislead, or exploit their vulnerability or lack of health knowledge. Where you delegate this, the accountability sits with you.' An agency can write your pages. It can't take the responsibility off you, so check every page yourself before it's published.
Three more parts of the Code shape a clinic site. C3 asks you to be clear that you are registered with the GCC, and whether each chiropractic-qualified person you employ is registered. G3 asks for visible, easy to understand information on fees, charging policies and how to complain, including the patient's right to change their mind about their care and to take an unresolved complaint to the GCC. C8 extends patient confidentiality to everything you do online, including when you refer to a patient anonymously.
Calling yourself a chiropractor without GCC registration is a criminal offence, and the GCC took a former registrant to the ASA in 2023 over a leaflet. Patients can search the GCC register by town or postcode, so your name there should match your profile exactly.
The GCC says a chiropractor using 'Dr' must be clear they are a Doctor of Chiropractic, not a registered medical practitioner, on the website, social media, signage and email signatures. Both Canterbury rulings also turned on 'Dr' with a qualifier buried too far down the page. The safe fix is the qualifier right beside the name, each time it appears.
The GCC lets registrants show its 'I'm Registered' logo, not its corporate logo. Your registration number can sit in the site footer and your profile's description, so a patient checking the register finds the same name and number.
G3 makes fees and complaints information a Code requirement, and 'how much is a chiropractor' is a search people make 590 times a month. One page answers both: first visit, follow-ups, what's included, and how to raise a concern.
The GCC has said so. In its 2023 note on reviews, it warned that 'a review may be considered advertising' depending on the circumstances, and that one of its Investigating Committee cases involved an unprofessional reply to a Google review. It also told chiropractors they are responsible for making sure anyone with access to their online profile is appropriate and trustworthy.
That last point matters when you bring in an agency. Google lets the owner of a profile add managers and remove them again, so the profile stays in your name and you can cut our access the day you leave. Keep replies to reviews general: never confirm that the reviewer is a patient, and never mention their treatment. The way to get new reviews is a simple request to every patient, with nothing offered in return. A review link makes that request one tap.
Chiropractor is the main category, and extras such as Sports massage therapist go on only where someone at the clinic actually offers that service. How to choose the main category.
First-visit offers are common. In that Leeds check, page-one clinics quoted new-patient prices of £50 and £65, and one advertised a 'FREE Exam and Treatment'. A clear first-visit price helps a hesitant patient book.
The CAP Code sets the limits. Rule 3.23 bars calling something free if the patient has to pay anything beyond the unavoidable cost of responding, and rule 3.24 says an ad must make clear what the patient commits to in order to get it. Rule 3.30 bars saying an offer is for a limited time when it isn't. So a free spinal check that leads to a paid assessment has to say so on the same screen, and a 'this month only' price has to end when the month does.
The offer should read the same on your site, your Google profile, your booking page and any directory. A patient who sees £50 on Google and £65 at the desk won't leave a kind review.
A clinic's details appear in more official places than most businesses', and Google compares them. Each one should match your profile and site, and an insurer belongs on the site only while it still recognises you.
The GCC register is the legal record. The British Chiropractic Association's Find a Chiropractor search was the first ordinary result in our Leeds check, and the BCA says all its practising members must be GCC registered. If you're a member, that listing is worth getting exactly right.
Bupa has its own terms for a 'Bupa Recognised Chiropractor'. AXA Health recognises chiropractors individually after at least a year's full GCC registration, with indemnity cover and approved billing. Where an insurer publishes its list, your details there have to match too.
Osteopaths can ask for the same free analysis. Their title is protected by the GOsC, whose advertising guidance brings websites and directory entries under the ASA's standards, and the ASA keeps a separate osteopathy list.
Where physiotherapists work alongside you, each practitioner uses only the title they hold, and the physio side follows HCPC rules and its own ASA list. Our physiotherapy page covers it.
Local SEO and Google Business Profile work is paid on results. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met.
Websites, ads and social media are quoted separately after the free analysis. How pay on results works
Tell us your trade and area. We record a short video of where you rank, who is above you and what would have to change. It is yours to keep.
If your market is not winnable, we say so. If it is, we agree in writing what a result is and how it is measured, before anything starts.
Your Google Business Profile, the pages that need to rank, citations and reviews. One business per trade per area, so never your rival as well.
Clicks, calls and where you show up, in your own portal, straight from Google. You pay once the agreed results are met.
No, and no osteopaths either. The nearest clients we can show are a Hove counselling practice and an Edgware care agency, and they're labelled as exactly that above. It also means no chiropractic clinic has taken your area with us yet.
Yes, within limits. The ASA's chiropractic list covers sciatica for general references, not pain reduction claims. So a sciatica page can explain how you assess the problem and what a first visit involves, and can't promise less pain. If you hold evidence for a stronger claim, the ASA expects it to be robust, and you'd need to show it.
You can say you see them. The ASA allows references to treating groups such as pregnant women, children and babies, but treats claims about conditions specific to those groups as unlikely to be acceptable without a robust body of evidence. So the page welcomes the patient and describes your care, and stays away from colic, morning sickness and similar complaints.
Yes, but once they're on your site they're your advertising, and any claim in them has to meet the same rules as your own words. The ASA's advice is that testimonials alone are not evidence for a treatment claim. A review saying 'the chiropractor cured my baby's colic' stays on Google, where the patient posted it, rather than being copied into your page.
From your area and your clinic, which is why no price appears here. One chiropractor in a market town is less work than a three-room clinic in a city with a dozen rivals. You'll know the figure before you sign anything. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met. After that, billing is monthly and any month can be the last one. Walk away before then and you owe nothing. UK SEO costs explained.
We won't give you a date. That's down to Google and to the clinics already holding your map, and neither takes orders from us. The free analysis shows how far you are from the top three and what stands in the way. You won't be invoiced a penny while the result we agreed is still out of reach.
No. We only take one business in each trade per area, so once your clinic signs, other chiropractors chasing the same patients are turned away. Osteopaths and physios have the same protection, each within their own profession.
Yes. Those sit outside pay on results: we quote for ads, websites and social media one by one, after you've seen the free analysis, and every advert has to meet the CAP Code just as your site does. A sound existing site stays, and we improve it, whoever made it.
Tell us your clinic's town and the patients you'd like more of. We'll film the map a patient sees for 'chiropractor near me' where you are: the clinics ranked over you, and the gap between you and each of them. Two working days at most, no charge, and the video is yours even if we never work together. Where the clinics above you can't realistically be passed, it tells you so.