Built for UK pest control firms, from one technician with a van to teams running commercial contracts. The work is aimed at people near you searching for help with rats, mice, wasps and bed bugs. Local SEO and Google Business Profile work is paid on results: there is nothing to pay upfront, and nothing until the results we agree with you in writing, before we start, have been met.
+159%more views of the Google profile in search, and calls up from 38 to 60 a month
“I’m so busy I can’t do it anymore myself.”
Hiwad, Rescue Tyresmobile tyre fitting, NW2, London
June to August 2026. Source: Google Business Profile.
Read the full storyNo pest control firm has hired us yet, and we won't pass tyre numbers off as pest numbers. These two faced problems a pest firm will recognise. Rescue Tyres, a mobile fitter in north-west London, was up against national chains that outspend it, as many pest firms are up against the big national names. Norwich Tyres & Auto Services was a busy garage that drivers a mile away couldn't find on Google. Each figure is a count of calls from the Google Business Profile, from the first month we tracked to the best month since, using Google's complete monthly data.
110 to 173
monthly calls from the Google Business Profile, the best month 57% up on the first
“My business is doing very, very well. I wasn’t expecting this in this short period.”
Ash, Norwich Tyres & Auto Servicestyres and servicing garage, Norwich
May to August 2026. Source: Google Business Profile.
Read the full storyThese counts are Google's own: one call is one use of the profile's call button (Google's definition). Someone who saves your number and rings the next morning never shows up in them. What that count leaves out.
Four things, kept up all year: a Google Business Profile that names every pest you treat, a page for each pest people search for, reviews that keep coming, and identical contact details everywhere a customer might look you up. That is the work we take off your hands.
Your main category tells Google which searches to consider you for. Of the ten most-reviewed pest firms within 15 km of central Manchester on 20 October 2026, nine had 'Pest control service' as theirs. Bird work can sit alongside it as an additional category, and every pest you treat is listed as a service. Choosing a category.
Someone with wasps under the eaves searches 'wasp nest removal', not 'pest control'. So each pest you treat, from rats and mice to bed bugs, gets a page answering what callers ask: how soon you can come, how many visits it takes, whether children and pets must keep out. How those pages are built.
The same simple request goes out after every job, in January as well as August. If only the wasp jobs get asked, your newest review is months old when the rat calls pick up. A reply should never name the pest or the address: a café owner won't want 'cockroaches' printed under their name. Why steady beats a burst.
Your name, number and area are kept identical on Google, your website and the directories people really search: Checkatrade, Yell, and the BPCA or NPTA member finder if you belong to one. A wrong number in any of them is a lost call. Which listings are worth it.
They name the pest. Across the latest twelve months of data, to September 2026, 'wasp nest removal' averaged about 6,600 UK searches each month and 'rat catcher' about 4,400 (Google Keyword Planner). The catch-all 'pest control near me' got 14,800. Each named pest is a separate way in, so your profile and pages should say, in those words, that you treat it.
Most pest control SEO advice is written for America. On 20 October 2026, not one of Google's top ten UK results for 'pest control seo' came from a UK agency. Your customers talk differently: 'rat catcher' is searched five times as often as 'rat exterminator' (880 a month), so your pages use the words people here actually type.
Then Google picks whose names to show, and distance counts: Google measures it from the person searching (Google). For a wasp nest, that person is standing in their own back garden, which is why a firm's place on the map can change from one street to the next (more on map rankings). You can't move closer to every garden. You can make your profile services and pest pages match what was typed, which Google calls relevance. And you can keep reviews coming: the same Google page credits more reviews and better ratings with helping a business's local ranking.
Wasps fill the summer and rodents the winter. In the five years up to October 2026, 'wasp nest' searches across the UK peaked in a week between early July and mid-August every year. From December to February they fell to a trickle (Google Trends). 'Rats in loft' ran the other way: each winter's busiest week came between early November and the first week of January (Google Trends).
Keyword Planner puts numbers on it. 'Wasp nest removal' had about 18,100 UK searches in August 2026, some twenty times February's 880. 'Rats in loft' peaked at 1,900 in January 2026 and dropped to 480 in July. Rats outdoors keep their own calendar: 'rats in garden' was busiest in May or early June every year from 2022 to 2026.
So the work should run a season ahead of the phone: wasp pages and profile services in over winter and spring, rodent and proofing pages before autumn, and reviews from the August rush keeping the profile current into the rat months.
Paperwork. A wasp caller wants someone this afternoon. A café, a care home kitchen or a letting agent wants to know you'll keep them ready for an inspection, with visit reports to show for it. So contract work deserves its own page, written for those buyers.
For food businesses, the reason is the law. Food hygiene rules require that 'Adequate procedures are to be in place to control pests' (Regulation 852/2004). And the officer who sets a hygiene rating looks at pest control as part of the premises' physical condition (Food Standards Agency).
The contract itself isn't compulsory, and your page shouldn't say it is. The FSA's Safer Food, Better Business pack says 'You could employ a pest control contractor'. It tells owners who spot signs of pests to 'call a pest contractor immediately', and asks those with a contractor to log each visit and its recommendations in their diary. That diary is what your commercial page should speak to.
Few contract buyers search for one by name. 'Commercial pest control' gets about 320 UK searches a month and 'pest control contract' about 90 (Keyword Planner). So we assume a restaurant owner may reach you through the same map as a householder, and make the commercial page easy to reach from your profile. What it won't do is sell permanent poison baiting as a perk: CRRU's guidance for pest controllers is to advise clients against 'just-in-case' permanent baiting.
BPCA or NPTA membership, TrustMark and your technicians' qualifications. Customers can check each one, so the ones you hold go where people look before they ring, and we never claim one you don't. The BPCA assesses servicing members before they join and once a year after. Its criteria ask for technical staff qualified to at least the RSPH/BPCA Level 2 Award in Pest Management or an equivalent, and £2 million of public and products liability cover. Its servicing members also go on the register of TrustMark, the government-endorsed quality scheme, at no extra cost.
The NPTA's member finder lets people search by postcode, distance and pest, then filter for Accredited Members, the firms that have passed its enhanced audit. The NPTA is now a TrustMark scheme provider as well. Both finders list members only, so a listing in either is one more place where your details must match Google's.
Rats and mice bring a check of their own. Since 1 January 2026, sellers of professional rodenticides accept just two proofs of competence. One is a certificate from a CRRU UK approved course within the last five years. The other is an older certificate plus membership of an approved continuing professional development (CPD) scheme, such as BASIS PROMPT or BPCA Registered (CRRU). Rodenticides sold to the public can be limited by strength, pack size and where they may be used (HSE), so a rat page can say plainly what a certified technician brings.
Other local firms first, then national names, directories and lead sellers. When we searched 'wasp nest removal' on a phone set to Bristol on 20 October 2026, the map sat above every ordinary result. Its three firms had 963, 308 and 129 Google reviews. Reviews aren't the whole story, though: the same day, a Leeds search for 'pest control' put a firm with 79 reviews above two with 647 and 551.
Rentokil gets about 12,100 searches a month for its name alone (Keyword Planner). In the map, though, a national firm's branch is weighed on distance, relevance and reviews like any other, so a local firm close to the search can sit above it.
Checkatrade files pest firms under 'Pest / Vermin Control', with wasp nests and emergency call-outs as services. Bark charges credits to contact each customer, priced on the service, the job's value and local demand. You pay for those leads. A call from your own profile costs nothing extra. The alternatives.
Google lists 'Pest control services' among the trades its Local Services Ads cover in the UK. They're pay-per-lead adverts, shown prominently in search results. If you want ads from us, they're a separate quote, outside pay on results (Google Ads for tradesmen).
'Council pest control' is searched about 1,000 times a month (Keyword Planner). Where a council charges, or doesn't treat the pest they've got, some of those people go looking for a private firm instead. Your page can be the one they find.
Local SEO and Google Business Profile work is paid on results. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met.
Websites, ads and social media are quoted separately after the free analysis. How pay on results works
Tell us your trade and area. We record a short video of where you rank, who is above you and what would have to change. It is yours to keep.
If your market is not winnable, we say so. If it is, we agree in writing what a result is and how it is measured, before anything starts.
Your Google Business Profile, the pages that need to rank, citations and reviews. One business per trade per area, so never your rival as well.
Clicks, calls and where you show up, in your own portal, straight from Google. You pay once the agreed results are met.
As a client trade, yes. We haven't worked for a pest control firm so far, which is why the figures above come from tyre businesses and say so, rather than borrowing pest results we haven't got. What carries over is the method: the profile, the pages, the reviews and the listings, worked on every month, with every number visible to you in your own portal.
We price each area once the free analysis has shown who holds the map for your pests and what your site is missing, and turning the figure down costs nothing. Nothing is paid upfront, and nothing until the results we agree in writing are met. After that, it's a month-to-month fee with no fixed term, so you can leave whenever you want. Stop before the agreed result and you owe us nothing. Ads and website work are quoted separately. How SEO pricing works in the UK.
We won't promise that, and we'd question anyone who does. How fast Google responds is down to Google, and to how hard the firms above you push back. The timing we can give you is when the work has to start: a wasp page needs to be live and settled before the July searches arrive, not written during them. The analysis shows how big your gap is.
Not one you compete with. We work for one pest control firm per area and never for a client's direct rival, so once you've signed, the firm chasing the same wasp and rat calls gets a no. So far, no pest firm has claimed an area with us.
Both, though contract searches are far fewer: about 320 a month for 'commercial pest control' across the UK. So the commercial page mostly serves business owners who found you through the map and want to see that you handle contracts. It needs your response times, what a routine visit covers and the reports you leave, written for someone who has a hygiene inspection to pass.
Keep whatever pays its way. Bark charges credits for each customer you contact, Google bills its Local Services Ads by the lead and Checkatrade's paid plans charge every month. None of that depends on you winning the job. Calls from your own Google profile cost nothing per call. If you'd like Google search ads run for you as well, that's priced separately once the analysis is finished.
Yes. Neither membership is compulsory, and your profile and pages will only claim what you actually hold. If you join later, the membership goes onto your site and profile, and we check that your member-finder listing matches your Google details exactly.
Not necessarily. If the site works well, we keep it, whoever built it, and add the pest and contract pages it's missing. If it's slow, awkward on a phone or costing you calls, the video will point that out. Rebuilding it would be a separate website job with its own quote, not paid on results.
By asking everyone the same way and leaving the choice to them. Each customer gets one plain request once the job's done. A reply can thank someone without naming the pest, the address or the business they run, so a review never tells the neighbours more than the customer chose to. Asking for reviews without being a nuisance.
Send us your area and the jobs you'd like more of: wasp nests, rodents, bed bugs or contracts. Inside two working days you'll have a short video: where you rank now, the firms Google shows instead of you, and the changes that would put you above them. Hire us or not, you keep it. If your area can't realistically be won, the video will say so.