For UK fencing contractors and fence installers who want their calls to come from Google, not from leads bought off a directory. We build your Google profile and website around the fencing people search for, from closeboard runs and gates to storm repairs. Local SEO and Google Business Profile work is paid on results: nothing upfront, and nothing to pay until the results we agree with you in writing, before we start, have been met.
+225%calls a month from the Google Business Profile, 4 to 13
“Our online presence has increased massively. I would recommend him 100%.”
Matt, ColourHausSpray painting: kitchens, doors and uPVC, Leeds
May to August 2026. Source: Google Business Profile.
Read the full storyWe do not work for a fencing company yet, and none of the figures below is fencing work. These three are the closest we have: a Leeds firm that sprays garage doors, windows and uPVC on the outside of homes, a London renovation firm whose customers plan work on their property, and a Bournemouth roofer, another outdoor trade that bad weather brings work to (our roofing page). Every figure compares the first full month we tracked with the best full month since, as Google recorded it.
+123%
clicks a month from Google search, 115 to 257
“Now every day I have some job. They call, they text, I find the emails.”
George, GS RenovationRSJ installation and renovations, London
July to September 2026. Source: Google Search Console.
Read the full story+128%
clicks a month from Google search, 18 to 41
Thomas, Bournemouth Roofing & BuildingRoofer, Bournemouth
August to September 2026, two months. Source: Google Search Console.
None of the three is a fencing company. Bournemouth Roofing & Building's figures cover just two full months, so read them as an early sign, not a lasting result, and its calls from the Google profile held at 5 a month across both. When a fencing client has enough months behind them, their numbers go here instead.
The trade, the job and the material. Between October 2025 and September 2026, 'fencing contractors near me' averaged 9,900 UK searches a month, counting close variants Google groups with it, such as 'fence company near me'. 'Fencing near me' averaged 8,100 and 'fence repair near me' 1,900 (Google Ads Keyword Planner, United Kingdom, twelve months from October 2025). Every search figure on this page comes from that source and period unless another is named.
Materials get searched on their own, often by people buying for a DIY job: 'concrete fence posts' averaged 22,200 a month and 'gravel boards' 14,800. So your pages say whether you fit only, or supply and fit, and the wrong enquiry leaves before it rings you. Relevance comes first in Google's own list of what local results rest on (Google), and for a fencer that means a page naming the panel, the post and the board.
'Closeboard fencing' averaged 2,900 searches a month and 'featheredge fencing' 590. Customers use the two words loosely, so the page shows what you actually build: boards, rails, posts and gravel board. If you build to BS 1722-5, the current British Standard for close-boarded fences and their installation (BSI), say so.
Panel fencing is the job most homeowners picture, and the posts are what they ask about: timber or concrete, and how they are set. Answer that with photos of your own runs. Our free fence calculator counts panels, posts, gravel boards and Postcrete, and you can send customers to it.
'Garden gates' averaged 33,100 searches a month, 'driveway gates' 12,100 and 'electric gates' 6,600. Much of that is shopping, so a gate page earns its calls with gates you have hung locally. In England and Wales, a gate onto a street must not open outwards (Highways Act 1980, s.153), which belongs on that page.
'Palisade fencing' averaged 5,400 searches a month and 'security fencing' 1,900, against just 210 for 'commercial fencing'. Site buyers search by product, so a commercial page names the systems you install, the sectors you work in, and the insurance and site cards a buyer will ask to see.
Repair searches jump within days, though not after every storm. Across five years of Google data to mid-October 2026, UK searches for 'fence repair' peaked in the week of 20 to 26 February 2022, straight after Storms Dudley and Eunice and during Storm Franklin, at roughly eight times their level that January (Google Trends; storm dates from the Met Office). Isha, Darragh and Éowyn each brought a spike of their own; Storm Ciarán, in November 2023, barely moved them (Met Office).
Storm Amy hit on 3 and 4 October 2025 (Met Office). That month 'fence repair near me' had 3,600 searches; in November it had 1,000.
Nobody can book the wind, so storm work gets prepared in calm weather: a repair page already in Google's index, storm repairs listed among your profile's services, and opening hours that are true about when someone picks up.
Customers often ring after reading their policy, and many find fences left out. Confused.com notes that many insurers exclude fences, sheds, gates and hedges unless the policy covers them specifically (Confused.com). If you supply photos and an itemised quote for a claim, say so.
In the Leeds results we pulled on 21 October 2026, Google suggested 'Is it cheaper to repair or replace a fence?' underneath. Answer it on your repair page: when a leaning post can be reset, and when a rotten run costs less to replace than to patch.
In spring, through a long summer, then a winter dip that storms break up. 'Fencing contractors near me' went from 4,400 searches in December 2025 to 18,100 in April 2026, and had only eased to 8,100 by September. 'Concrete fence posts' went from 9,900 in December to 40,500 in both March and April.
Boundary questions follow the same curve: 'which side of the fence is mine' averaged 1,000 searches a month and reached 2,400 in March and April 2026. People asking it are usually about to replace a fence, so the fencer whose page settles it is already familiar when they want a price.
Winter is for groundwork: a page for each job, last summer's installs written up, and your profile's services matched to the spring searches. Where that leaves you by April, nobody can honestly promise.
Customers check the rules before they ask for a price, and your site can be where they read them. In England, a fence, wall or gate generally needs no planning permission up to 2 metres high, or 1 metre next to a road used by vehicles or its footpath. Those rights do not apply at a listed building or within its curtilage, and an Article 4 direction or a planning condition can remove them (Planning Portal). That guidance covers England; Welsh policy may differ.
On ownership there is usually no record to quote. HM Land Registry says most title plans do not show exact boundaries, and there is usually no record of who owns the fence between two properties (GOV.UK). A page that explains what you check before replacing a boundary fence is the one these searchers are hoping to find.
Directories first, then three fencing firms, then more directories. A search data service gave us Google's phone results for 'fencing contractors near me' in Leeds on 21 October 2026. They opened with a row of links to Checkatrade, Yell, TrustATrader, MyBuilder and Three Best Rated. The three map results under them had 66, 73 and 238 Google reviews.
Not every rival on the map is a fencer. The same day we pulled 30 Google listings carrying the Fence contractor category within 8 km of Swindon, Norwich and Stoke-on-Trent. Only 13 used it as their main category; the rest were landscapers, paving firms, a shed builder, a timber merchant and others that fence on the side. Ten of the 30 had no Google reviews at all.
Above them, Google sells Local Services Ads to UK fencing firms under a 'Fencing services' category, charged per lead (Google). Our work goes into the map and the ordinary results, which cost nothing per click, and is paid on results. Any lead site that earns more than it costs is worth keeping; our guide compares what the main ones charge.
If fencing is most of what you do, Fence contractor is the natural main category, with decking, gates or landscaping added only if you really do them. A landscaper who also fences starts from the other end, which our landscaping page covers. How to choose a main category.
Distance is counted from the verified address on your profile, whatever towns you list as your service area (our guide). Fencers travel, so town pages only go where you have real jobs and photos to show, and the analysis tells you how far the map is likely to reach.
Steady, practical work on what Google reads: your profile, your pages, your reviews and your listings elsewhere. It is the method we run across the trades, set up here around materials, storms and boundaries. A sound site built by someone else stays and we work on it; if it needs replacing, that is quoted on its own and is not paid on results (our website work).
Closeboard, featheredge, panels, concrete posts, gates, repairs, and commercial or security fencing, each with its own page in the customer's words. Finished runs become short project pages: the old fence, what replaced it, the materials and the town. Why each service needs its own page.
Managed by us: the right main category, every fencing job listed as a service, storm repairs included if you take them on, photos from finished runs, and opening hours you can actually staff.
A simple request to every customer. Each review then gets a reply. Your name, address and number kept identical on Checkatrade, Yell and the other directories. Guides: getting reviews, listings that count.
The Association of Fencing Industries has been a TrustMark scheme provider since 17 March 2025 (AFI). Its Certified Contractor Scheme asks for two years' trading, liability insurance and two contract references or ISO 9001 (AFI). If you hold either, your pages say so. If you do not, we will not imply it.
Local SEO and Google Business Profile work is paid on results. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met.
Websites, ads and social media are quoted separately after the free analysis. How pay on results works
Tell us your trade and area. We record a short video of where you rank, who is above you and what would have to change. It is yours to keep.
If your market is not winnable, we say so. If it is, we agree in writing what a result is and how it is measured, before anything starts.
Your Google Business Profile, the pages that need to rank, citations and reviews. One business per trade per area, so never your rival as well.
Clicks, calls and where you show up, in your own portal, straight from Google. You pay once the agreed results are met.
It is when people near you search for the fencing you do and the firms on the map can be beaten. The free analysis checks both before you commit to anything, and if yours is a market we would not chase, we say that.
We do not give a timescale. It depends on the firms ranked above you, the reviews behind them and their distance from your customers. The result you pay for is set down in writing first, nothing is owed before it is reached, and the portal shows each month's calls and clicks. Which calls Google counts.
Not if they pay their way. Count the jobs each one actually wins you against what it costs. Lead sites and Local Services Ads charge for enquiries; the map and your own pages do not. Plenty of firms keep a paid source running while the free one builds. Ads are quoted separately after the analysis and are not paid on results.
It can bring in the commercial work people search for, such as palisade and security fencing, with pages that show the systems you install and the paperwork a site buyer will ask about. Public sector contracts are a different route: they are advertised on Find a Tender and Contracts Finder, and you win them by bidding.
Whichever job you most want to fill the diary with, ideally the one that earns most per day. Your main Google category should describe most of what you do, and the rest become extra categories and their own pages. If landscaping is the bigger half, see our landscaping page. If gates usually go in alongside driveways, see driveway companies.
Only for towns where you have real work to show. Google's spam policies name "multiple domain names or pages targeted at specific regions or cities that funnel users to one page" as doorway abuse (Google). A town page earns its place with jobs done there, local photos and anything genuinely local, such as a conservation area.
Not as a badge: a logo is not among the things Google says local results rest on. The value is mostly with customers, and a member listing that links to your website is one more site pointing your way. The AFI's directory invites the public to find a member near them (AFI), so we make sure your listing matches your Google profile.
Local SEO and Google Business Profile work is paid on results: nothing upfront, and nothing until the results we agree with you in writing, before we start, have been met. With the result reached, a rolling monthly fee begins, cancellable whenever you choose. Walk away earlier and nothing is due. Ads and websites are priced separately once you have seen the analysis.
Tell us where you work and what you want more of: new installs, gates, repairs or commercial runs. A short video reaches you inside two working days. It walks through the map for your patch, names the fencers ahead of you, and lists what would have to change for you to pass them. If your area is not worth the effort, you will hear that too.