Local SEO and Google Business Profile work for UK trades and local service businesses, paid on results. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met. Everything starts with a free analysis that tells you whether your market can be won at all.
+103%more clicks from Google
“I've tried a lot of other people, spent literally thousands, with really very little return.”
Bradley, BJR PsychotherapyPsychotherapy and counselling, Hove
June to July 2026, two months. Source: Google Search Console.
Read the full storyTwo of these three owners came to us after paying other firms. Bradley at BJR Psychotherapy says on camera he had spent thousands on other people for very little return. Ash at Norwich Tyres had paid two firms for Google and Facebook ads in his first six months of trading, with nothing to show for it. Every figure here comes from the client's own Search Console or Business Profile data, the same reports a client sees in the portal.
+57%
more calls from the Google Business Profile, 110 to 173 a month
“My business is doing very, very well. I wasn't expecting this in this short period.”
Ash, Norwich Tyres & Auto ServicesTyres and servicing, Norwich
May to August 2026. Source: Google Business Profile.
Read the full story+123%
more clicks from Google
“Before, I struggled to find customers.”
George, GS RenovationRSJ and renovations, London
July to September 2026. Source: Google Search Console.
Read the full storyNone of these clients is describing how they paid us. The figures are the kind you can check for yourself: each runs from the first month we tracked to the best month since, using Google's complete monthly data, so the windows differ, and BJR's covers two months. More on the results page.
Nothing before the work starts, and nothing while it is under way. The first fee falls due once the result we agreed with you in writing has been met. From then on the fee rolls month to month, and you can stop it whenever you like.
Pay on results covers local SEO for your trade and your Google Business Profile: the profile itself, the pages that have to rank, your listings on the directories that carry your name, address and number, reviews, and the monthly report. Websites, ads and social media sit outside it. Each gets its own quote after the free analysis, and any ad budget goes from you straight to Google or Meta.
The legal wording is section 3 of our Refund Policy, and an email or a WhatsApp message counts as writing.
The free analysis, then the result agreed in writing. No setup fee, no audit fee, no deposit.
Still nothing to pay. New figures reach your portal every month.
The monthly fee starts, with no minimum term.
Nothing is owed, because no fee ever became payable.
The result we agree with you in writing for your market, before any work begins. The agreement sets what counts and how it is measured. Your portal shows Google's figures for your business every month, so you can follow progress as easily as we can.
Two Google reports feed that portal. Search Console counts how often your site appears in Google search and how many people click through. The Business Profile performance report counts profile views, website clicks and calls. Your profile stays yours, so you can open that report and check the numbers yourself.
Read the calls figure for what it is. Google counts a tap on the call button, not an answered call or a booked job, so it matters which figure a result rests on. More on how to tell a Google call from the rest.
Mostly us. If the agreed result is never met, the work is never paid for. Your share is your time, access to your accounts and, once the result is met, the fee.
We can take that on because we choose our markets before we agree anything. We look at where you rank now, who holds the places above you and what their profiles and sites have that yours lack. A roofer, a plumber and a builder face different searches and different rivals, so no two analyses look alike. If a result is not realistic, we say so and do not take the work.
Exclusivity helps as well. With one business per trade per area, our work in your patch never pulls against itself, which is also why we cannot say yes to everyone.
Your side of it, in plain terms:
A guarantee promises a position, and a lead platform bills you for enquiries or a monthly plan. Pay on results here does neither: nothing is due until the result agreed in writing has been met.
If you were searching for guaranteed SEO, the straight answer is that nobody controls Google's rankings. Google's guide to hiring an SEO says no one can guarantee a number one ranking. Local results also depend on how far each business is from the person searching (Google). A guarantee is only as good as the phrase it names and the spot it is checked from.
Lead platforms charge on a different trigger. You usually pay for the enquiry or the monthly plan, job won or not, and the leads stop when the payments do. Platforms can also fold: the company behind Rated People went into liquidation on 16 September 2026 (The Gazette). See the platforms' charges compared.
Nearly every catch sits in how a result is defined, whatever the deal is called: pay for results, pay per result, payment by results, results based or no win no fee. Before you sign with anyone, us included, check for these.
Local SEO and Google Business Profile work is paid on results. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met.
Websites, ads and social media are quoted separately after the free analysis.
Tell us your trade and area. We record a short video of where you rank, who is above you and what would have to change. It is yours to keep.
If your market is not winnable, we say so. If it is, we agree in writing what a result is and how it is measured, before anything starts.
Your Google Business Profile, the pages that need to rank, citations and reviews. One business per trade per area, so never your rival as well.
Clicks, calls and where you show up, in your own portal, straight from Google. You pay once the agreed results are met.
We do not publish prices. The fee depends on how many areas you want to win and how hard each one is, so any figure before we have looked at your market would be a guess. The exact number comes on the first call, before anything is agreed, so you can set it against any retainer quote you have. For what the wider market charges, read our guide to UK SEO pricing.
No. Nobody can, and Google's own advice on hiring an SEO says so. What we put in writing instead is the payment condition: no fee until the agreed result has been met.
No. Local SEO and Google Business Profile work has no setup fee, no audit fee and no deposit. The free analysis costs nothing, and the video is yours either way.
There is no fixed date. You start paying when the agreed result is met, and your market decides how long that takes. Until then you pay nothing.
You will see it in your portal, because Google's figures land there every month, and the monthly report will say what we are changing. Nothing locks you in, so if the numbers stop justifying the fee you can cancel from your portal or by email. You are not charged again, and the work carries on to the end of the period already paid for.
There is a written agreement, because the result has to be written down, and an email or WhatsApp message counts. There is no minimum term: it is rolling and you can cancel whenever you like. If you stop before the agreed result is met, there is nothing to settle.
No. Pay as you go usually means paying for each piece of work as you order it, whether or not anything changes. Here nothing is billed until the agreed result is met, and after that it is a rolling monthly fee you can stop at any time.
No. Only local SEO and Google Business Profile work is paid on results. A website, ads or social media each get their own quote after the free analysis, and any ad spend goes from you straight to Google or Meta.
On this model you do not have to take our word for it. If AI answers, or anything else, stop the agreed result being met, the fee never starts. For how a local business gets recommended in AI answers, read our guide to AI search.
If your market can be won, the next step is agreeing in writing what the result is and how it is measured, before any work starts. If it cannot, you hear that instead, and the video is still yours to keep.