Websites for electricians that win the next board change.

What does a customer want to know before ringing an electrician?

Whether you do their job, what paperwork they will get, and whether you are on a register they can search. We build an electrician's site around those answers. We give every kind of job a page of its own, name the certificate on it, and link your registration from it.

One long services page can't do that. A board change, a landlord's report, a charger on a driveway and a warehouse contract are bought by different people for different reasons, and each ends with different paperwork. So each page is written for one of them. Ranking those pages is the other half of the job, covered on SEO for electricians; for the do-it-yourself version, start with Local SEO for electricians, our free guide.

Call-outs get a page too, and it should give an honest arrival range for the patch you cover. The site we built for Fast Tyre, a 24/7 mobile tyre firm in London, puts its typical arrival range in its opening lines. It also explains what moves a job to either end of that range. A no-power call deserves the same straight answer. For most electricians, that adds up to these pages:

• Consumer unit replacement and rewires
• Fault finding and emergency call-outs
• EICRs for landlords and letting agents
• EV charger installation
• Commercial and contract work, where your registration covers it

What should a consumer unit or rewire page promise on paper?

Which documents the customer gets, and when. A registered installer completes a BS 7671 certificate for every job and gives it to whoever ordered the work. When the job is notifiable in England, a board change or a new circuit for example, the occupier is also owed a Building Regulations compliance certificate. It comes from the installer or the scheme they belong to, within 30 days of finishing (Approved Document P, section 3).

Use the names the customer will see on the paperwork. NICEIC's help pages tell householders to expect an Electrical Installation Certificate after a new circuit, a new consumer unit or a rewire. Smaller alterations, such as moving a socket, get a Minor Works Certificate. The same pages tell them to complain if a building regulations certificate has not arrived after a month (NICEIC). So say on the page when yours will arrive.

Say what hiring you saves them, too. With an unregistered installer, notifiable work has to be inspected through a third-party certifier or a building control body instead. The register's own site points out that those routes involve a further payment for the inspection (Electrical Competent Person).

In Wales the list of notifiable work is longer. The Welsh Government's Approved Document P still counts extending a circuit in a kitchen, and new outdoor work such as garden lighting, as notifiable. So a kitchen or garden page written for Welsh customers needs the certificate on it, where an English one might not.

How should your website use the electrical register?

Send customers to the search they would use anyway, and make sure it finds you. The Registered Competent Person Electrical register covers England and Wales. On it, a householder enters a postcode and chooses between two lists: firms for installation or remedial work, and firms for an electrical safety report, including landlords' checks. A second box checks whether a named company is registered (Electrical Competent Person).

Build the site along the same line. Keep your installation pages apart from your safety report pages, and say on each one which kind of work your registration covers. A landlord on your EICR page needs to see that you are listed for reports as well as for installing.

Link your own entry from those pages. NICEIC's search finds certified firms by name or postcode and is updated every 24 hours, and its advice to landlords is to look for 'Rental Safety Report' among a firm's schemes (NICEIC). If that appears on your listing, say so on the EICR page and link to it.

Scotland is different again. That register covers England and Wales only, and Scottish Government guidance lets landlords rely on SELECT, NICEIC or NAPIT membership when choosing who inspects (gov.scot). If you work in Scotland, name the body you belong to and link to where a landlord can look you up.

What should an EICR page tell a landlord?

What the codes on the report mean, what happens after a failed one, and which nation's rules apply to their property. Write it for letting agents too, since they arrange checks for the landlords they work for.

Start with the codes, because they decide the landlord's next bill. A C1, C2 or FI makes the report unsatisfactory. A C3, improvement recommended, does not, and a report with only C3s is satisfactory (Electrical Competent Person).

Then answer what landlords ask next. NICEIC tells them a new check is not needed at every change of tenancy unless the last report asked for one sooner. It also tells them that once the faults are fixed, they get a certificate for the remedial work rather than a fresh report (NICEIC).

Last, the paperwork. All three nations work to a five-year cycle, but the rules around it change at each border:

• England: the landlord has to hand the last report to whoever carries out the next one, so your booking form can ask for it (2020 regulations).
• Wales: the contract-holder, Welsh law's word for the tenant, must have a copy within 7 days of the inspection, or of moving in (2022 regulations).
• Scotland: the visit also covers testing the appliances the landlord supplies, and the guidance says those appliances usually need retesting before the five years are up (gov.scot).

What does an EV charger page need while the grants last?

Who can get a grant, the order things have to happen in, and a reason to book you that still works after the grants end. The government has extended its home and workplace chargepoint grants for what it calls a final year, to 31 March 2027 (GOV.UK).

Say early that a homeowner with a house and a driveway doesn't qualify. The household grant is for people who rent, or who own and live in a flat, and have private off-street parking. Separate grants cover homes with only on-street parking, through a cross-pavement solution, as well as residential landlords and workplaces (GOV.UK).

Set out the order of events as well. The installer makes the claim and must be authorised by OZEV, the Office for Zero Emission Vehicles (GOV.UK). The customer must not have the charger fitted until OZEV has confirmed they are eligible (GOV.UK). Put that above the quote form.

Then give reasons to book you that outlast the grants. Link the charger page to your certificate page: when a charger needs its own new circuit, that circuit makes the job notifiable, and the 30-day certificate applies. And say which chargers you fit: home and workplace chargers sold in Great Britain since 30 June 2022 must be smart, with off-peak charging hours set by default that the owner can change (GOV.UK).

Should domestic and commercial work have separate pages?

Yes, if you do both. A homeowner is deciding who to let into the house. A facilities manager is choosing an electrical contractor who can work around a business that has to keep trading, and wants to see buildings like theirs. Those are different pages, and the registration behind each one can be different too.

Check what your registration covers before a commercial page goes live. NICEIC certifies domestic installations and Part P work under its Domestic Installer scheme, and commercial and industrial installations under its Approved Contractor scheme (NICEIC). It also tells householders that a certified firm can only issue NICEIC-branded certificates for the work its scheme covers (NICEIC).

The chargepoint grants draw the same line. OZEV accepts different scheme registrations for workplace chargers than for home ones, so a commercial EV page should name the registration you hold for that work (GOV.UK).

Keep the compliance claims accurate. HSE says the Electricity at Work Regulations 1989 require equipment to be kept safe, but do not say how that should be done or how often. So PAT testing is not a legal yearly duty (HSE). Offer a testing schedule set by how the equipment is used, which is the risk-based approach HSE describes.

From first call to first result

1. Free analysis

   Tell us your trade and area. We record a short video of where you rank, who is above you and what would have to change. It is yours to keep.

2. An honest answer

   If your market is not winnable, we say so. If it is, we agree in writing what a result is and how it is measured, before anything starts.

3. The work

   Your Google Business Profile, the pages that need to rank, citations and reviews. One business per trade per area, so never your rival as well.

4. You see every number

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