For private physiotherapy clinics, chiropractors and osteopaths who want the patient searching nearby to find them, check them and book. We look after your Google Business Profile, treatment pages, listings and reviews, inside the rules your regulator and the ASA set. Local SEO and Google Business Profile work is paid on results: nothing upfront, and nothing to pay until the results we agree with you in writing, before we start, have been met.
+398%more often shown on Google
“I’ve tried a lot of other people, spent literally thousands, with really very little return.”
Bradley, BJR PsychotherapyPsychotherapy and counselling, Hove
June to July 2026, two months. Source: Google Search Console and Google Business Profile.
Read the full storyWe haven't worked for a physio, chiropractor or osteopath yet, so nothing below is a clinic result. Both work in health and care, though neither treats muscles or joints. Bradley runs a counselling and psychotherapy practice in Hove. Hastings runs a home care, nursing and staffing agency in Edgware. Read their figures as evidence of the work, not as a forecast for a clinic.
+121%
more clicks a day from Google: 16 a day when the work began, 35 a day in October
“We’ve seen our online presence increase massively.”
Hastings, Protocol HealthcareHome care, nursing and staffing, Edgware
15 to 31 July against 1 to 18 October 2026. Source: Google Search Console.
Read the full storyEach figure runs from the first month we tracked to the best month since, using Google's complete monthly data. BJR's figure sets June 2026, the month Bradley joined, against July, its best month since, and its clicks from Google rose 103% over the same two months (Google Search Console). Neither is a long-run result. 'Shown on Google' adds appearances in search results to views of the Google profile. Protocol's figure compares clicks a day from Google in the first fortnight of the work (15 to 31 July 2026) with October so far (1 to 18 October, the latest complete data). Its growth was on new recruitment pages for nurses and carers, not the pages families read.
Your Google profiles, a page for each problem you treat, and the listings and reviews around them, so a patient nearby can get from a search to a booking without looking elsewhere.
Each part answers a question patients are told to ask. The NHS tells people choosing a private physio to check your registration, and the CSP tells insured patients to check their policy before booking. The third question is simpler: do you treat my problem?
The clinic gets its own profile. So can each physio who sees patients there and can be reached during its hours, named with the physio's name alone. A physio working solo under a clinic brand shares one profile named 'Brand: Name'. Reception and support staff don't qualify. All of that comes from Google's guidelines.
Physiotherapist or Physical Therapy Clinic leads, with extras like Sports injury clinic only where they're accurate. Google wants categories that finish 'This business IS a', and with titles protected by law, a category is a claim. So a profile shouldn't name a profession nobody at the clinic is registered in. Choosing the main one.
Back pain, joint pain and minor sports injuries are on the ASA's list of conditions it's likely to accept physio claims for. Sciatica isn't, though 'sciatica physio' gets 1,300 searches a month. A sciatica page is still possible, but every treatment claim on it needs documentary evidence behind it, and your regulator holds you to it.
Your HCPC number (physios' numbers start with PH), your MCSP and the insurers that recognise you belong in your profile's description and on your site, spelled exactly as each register shows them. Anyone who checks should find one name and one number everywhere.
'Physio near me' is the search that matters most. Google's Keyword Planner shows it averaging 60,500 a month in the UK. Problem searches are tiny beside it: 'sciatica physio' averages 1,300 and 'back pain physio' 1,000. There's no real off-season either. Its quietest month of the last year was December 2025, at 40,500.
On a phone, the map comes before anything else. Our phone check from Leeds, made on 20 October 2026, showed three clinics in the map for 'physio near me', all rated 5.0, with around 80, 100 and 590 Google reviews. Below them, seven of the ten ordinary results were directories, WhatClinic, the CSP's Physio2u and Cylex among them.
Problem pages still earn their place. They're how a patient confirms you treat their complaint. Relevance is one of the three things in Google's local ranking guide, with distance and how well known the clinic is. Google asks for complete, detailed business information so it can match you to the right searches.
One search we leave alone is 'self referral physio', at 8,100 a month. In some areas, the CSP notes, people can now refer themselves to an NHS physio without going through a GP. Every ordinary result on the first page we checked was an NHS or GP surgery page explaining how. Those searchers want the NHS route, so we don't chase that phrase for a private clinic.
A long queue, and NHS advice that names paying privately as an option. NHS England's community health services data shows 456,532 patients on the waiting list for adult musculoskeletal (MSK) services in August 2026. Of those, 149,753 had waited more than 12 weeks. The reported list has grown every month since April 2026, when it stood at 425,796.
The NHS's own physiotherapy page says physio is free on the NHS 'but there may be a long waiting list', and that 'you may choose to pay for private physiotherapy'. It then tells readers to make sure a private physio has MCSP after their name and is registered with the HCPC.
So the NHS has written your next patient's checklist. We make sure your profile and the top of each page answer it before anyone reaches for the phone: registered, chartered, what you treat, and whether you see insured patients.
Bupa, AXA Health, Aviva, Vitality and WPA each decide which practitioners they recognise, on their own terms. The CSP advises insured patients to check their policy before booking, so a patient may meet you on their insurer's list before they meet you on Google.
Where an insurer lists you publicly, as Bupa's Finder and WPA's website do, that's one more place your clinic's name and address appear. We keep those matching your Google profile and site, and your site should name an insurer only while the recognition is current.
Recognises the practice, not each physio. The lead clinician needs CSP and HCPC registration and five years' full-time experience since qualifying. Recognised practices get a page on Finder, which Bupa says is used by its customers, GPs and the public and gets over 100,000 visits a week. Bupa's criteria.
Recognises physiotherapists, osteopaths and chiropractors individually. Each needs at least a year's full registration with the HCPC, GOsC or GCC, a clean record, indemnity cover, and electronic invoicing through Healthcode or another system AXA Health accepts. AXA Health's criteria.
Takes new provider registrations only through Healthcode's Private Practice Register, which is also where registered practitioners keep their details up to date. Aviva's practitioner page.
Members can self-refer for up to six physio sessions a plan year within its Priority Physio network, which Vitality says has over 6,900 accredited physiotherapists in over 1,900 locations. Individual therapists apply for recognition through Healthcode. Vitality's physio cover.
Recognises therapists on the HCPC, GCC or GOsC registers. Applying means agreeing that your professional details, including your practising address, are published on WPA's website. WPA's terms of recognition.
Only what it can back with evidence. The CAP Code applies to your own website and other online space you control. Under its rule 12.1, any objective claim needs evidence behind it, from trials on people where that's relevant, and rule 12.2 forbids discouraging essential treatment for conditions that need medical supervision.
Patient stories don't count as that evidence. The ASA's advice is that 'testimonials alone do not constitute substantiation'. A review a patient posts on Google is theirs, but copy it onto your site and the CAP Code applies to it in full.
Your regulator asks the same. HCPC standard 9.3 requires reasonable steps to make sure 'any promotional activities you are involved in are accurate and are not likely to mislead'. So our pages describe how you assess and treat a problem, and never the result a patient will get.
Confidentiality follows you onto Google. Standard 5.1 says you must treat information about service users as confidential, and the HCPC's social media guidance says information that could identify a patient needs their permission before it goes online. So a reply to a review should stay general, and patient photos and stories need the patient's permission first.
We work for both on the same pay-on-results terms. Patients search for them in large numbers: Keyword Planner puts 'chiropractor near me' at 49,500 UK searches a month and 'osteopaths near me' at 18,100. Both titles are protected by law, and both regulators let anyone search their register by town or postcode (GCC, GOsC), so each register is one more listing that should match your profile.
In a mixed clinic, each practitioner's profile carries their own profession, and no profile uses a title its owner doesn't hold.
'It is a criminal offence for anyone to describe themselves as a chiropractor without being registered', says the GCC. The ASA's list covers mechanical neck pain but not whiplash, and claims about conditions specific to babies, children or pregnancy, such as colic, need a robust body of evidence. 'Dr' must be qualified so it doesn't mislead.
The GOsC says it is against the law to call yourself an osteopath unless you're registered with it. Its advertising guidance says website content, directory entries and social media posts must all meet the ASA's standards. Sciatica is on the ASA's osteopathy list, unlike the physio one. Without a medical qualification, avoid 'Dr'.
Local SEO and Google Business Profile work is paid on results. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met.
Websites, ads and social media are quoted separately after the free analysis. How pay on results works
Tell us your trade and area. We record a short video of where you rank, who is above you and what would have to change. It is yours to keep.
If your market is not winnable, we say so. If it is, we agree in writing what a result is and how it is measured, before anything starts.
Your Google Business Profile, the pages that need to rank, citations and reviews. One business per trade per area, so never your rival as well.
Clicks, calls and where you show up, in your own portal, straight from Google. You pay once the agreed results are met.
None yet, and no chiropractors or osteopaths either. We'd rather show you a counselling practice and a home care business labelled as exactly that, with the window and source beside each figure, than pass their numbers off as clinic results. The upside is that no clinic has claimed your area with us yet.
From your area and your set-up, which is why there's no price on this page. Setting up profiles for three practitioners in a crowded city is more work than one physio in a market town. The figure comes after we've looked at your area, and before you've signed anything. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met. Billing is then monthly, and any month can be your last. Leaving before the result costs nothing. What SEO costs UK businesses.
We can't name a month, and anyone who does is guessing. It depends on Google and on the clinics already ranking around you, and neither takes instructions from us. What we can measure now, in the free analysis, is the distance you'd have to climb. However long it takes, no fee is due before the agreed result.
No. In any one area we work for a single business in each trade, so once your clinic signs, physio clinics chasing the same patients as you are turned away. Chiropractors and osteopaths get the same promise within their own professions. Whichever agency you talk to, ask if it already has a clinic near you on its books.
Near its own door, it can. Distance is one of the three things Google's local ranking guide names, and a national brand doesn't move its nearest branch any closer to the patient. How well known a clinic is counts too, and Google says that takes in reviews and links from other websites, so a busy branch next door with hundreds of reviews is a real obstacle. If you face one, the analysis says so.
Yes. If patients never come to you, your address stays hidden and the profile shows the area you travel to. That's what Google's guidelines ask of businesses that serve customers where they are. Google's guidance is that the area shouldn't reach much beyond two hours' driving time from where you're based. Physios who also see patients at a clinic can show both the address and the area. Service area or address?
No. Treatment pages stay within the ASA's list for your profession, or within claims you hold evidence for. Read each one before it goes live, because the responsibility stays with you whoever writes the words: the GCC, for one, says chiropractors are accountable for their advertising 'regardless of who wrote the information'.
Whatever a patient can check for themselves. A profile that appears when they search nearby, and reviews that keep arriving from a simple request to every patient. Treatment pages inside the ASA's lists, and insurer listings that agree with your site. Ads can fill a quiet diary, but every click is paid for, and every ad answers to the same CAP Code.
We do, but neither is paid on results: ads, social media and websites are each quoted after the free analysis. If your current site is sound, we keep it and work on it, whoever built it. If it's costing you bookings, the analysis will say so.
Tell us roughly where your clinic is and the kind of patients you'd like more of. We'll record the map a nearby patient sees for 'physio near me' in a short video: the clinics placed above yours, and what has to change before you can overtake them. Expect it within two working days. There's no charge and the video stays with you. If those clinics can't realistically be passed, the video tells you so.