171 to 1,390
Google search clicks a month, from the month of the switch, up 713%
Fast Tyre24-hour mobile tyre fitting, London
June to September 2026. Source: Google Search Console.
Website redesign that protects the calls you already get.
For businesses whose current website already brings in calls. The rebuild is planned around the pages Google sends people to: each old address is redirected to its new page, and your Google Business Profile link and phone number keep working through the switch. Your redesign quote comes after the free analysis, and local SEO work after the launch is paid on results, with no upfront fee.
- Your redesign is quoted first. Any SEO after it is paid on results
- One business per trade per area. We won't build for your rival
- Fast Tyre rebuilt: Google clicks 171 to 1,390, June to September 2026
+123%more clicks from Google, from the first full month on the new site
“Now every day I have some job. They call, they text, I find the emails.”
George, GS RenovationRSJ installation and renovations, London
July to September 2026. Source: Google Search Console.
Read the full storyThree old sites replaced in June 2026. Here is what happened next.
All client resultsFast Tyre, Park Royal Tyres and GS Renovation each had a site before ours went live in June 2026, and Search Console data from before the switch. Almost all their old addresses now open a matching new page, and for all three, every full month since the switch has brought more clicks from Google than May, the last full month on the old site. Each figure runs from the first month we tracked to the best month since, using Google's complete monthly data. It counts all our work for the client, the Google profile included, so read it as what followed the move, not as the website's doing alone.
160 to 537
Google search clicks a month, from the month of the switch, up 236%
Park Royal Tyrestyres and wheel alignment, north-west London
June to August 2026. Source: Google Search Console.
We also replaced older sites for Protocol Healthcare in July 2026 and Worktop Worx in August 2026, with their old addresses redirected in the same way. Their Search Console records only start in the week each new site went live, so there is no before to compare, and we have left them out.
Does a redesign lose your Google rankings?
It can, and when it happens, the cause is what changed underneath the new look. Google ranks each page at its own address, its URL. Rankings go when those addresses change and nothing catches the visitor, when pages that bring in work are deleted, or when the new site goes live still hidden from Google.
Google's guide to moving a site tells you to map every old address to a new one, redirect them permanently and lift the blocks used while a site is being built (Google Search Central). It also warns that rankings may fluctuate while Google recrawls a moved site, and says they settle down over time. A wobble is normal. Losing the calls you relied on is avoidable.
So before anything is designed, write down what your current site already does for you:
- Every address it has, from its sitemap, your Search Console and a scan of every link on the site.
- The pages Google sends people to, and the searches that bring them.
- The pages other websites link to.
- The link, the phone number and any call tracking your Google Business Profile relies on.
301 redirects: a new home for every old address.
A 301 redirect is a permanent forwarding notice. Anyone following an old link, Google's crawler included, is sent straight on to the page's new address. For a site move, Google recommends permanent redirects set up on the server, a 301 or the newer 308, from each old address to its replacement (Google Search Central).
The skill is in the map. Each old page goes to its closest match on the new site, so an old page about a job opens the new page about that job. Google warns against sending lots of old addresses to the home page, which it may treat as a soft 404: a page it counts as missing, even though something loads.
Keep the redirects, because old addresses keep getting clicked long after launch day. Seven weeks after Park Royal Tyres' new site went live, Google was still sending most of its clicks to old addresses: 113 of 190 in the week of 10 August 2026 (Google Search Console). Every one still opened a working page. Google's advice is to keep redirects for at least a year, each going straight to its final page rather than through a chain of hops.
Here is what the mapping looks like on sites we have rebuilt:
- Park Royal Tyres. Its old tyre-shop platform had a page for each tyre, size by size. An old page for one Goodyear tyre in 205/60 R16 now opens the new page for 205/60 R16 tyres.
- Fast Tyre. Its old area and service pages open their new equivalents: the old west London page lands on the new west London page, not on the home page.
- Protocol Healthcare. Some addresses on its old WordPress site were just numbers, such as ?p=221. Each opens the page it used to show, in that case live-in care.
- Worktop Worx. When its old online shop was switched off in August 2026, 284 old product addresses were redirected, most of them to the page for the same colour. The 296 images stored on the old site were copied across first, so none went blank: Google's guide says images have to move too.
Which pages should survive the redesign?
Every page Google already sends people to, and every page other websites link to. Both lists are free in Google Search Console: the Performance report shows which pages people click and the searches behind them, and the Links report shows which of your pages other sites link to most (Search Console Help).
Read the searches behind each page as well as its clicks. A page with a handful of visits can still sit near the top for a job you want more of, and a page that ranks already has what a brand-new page would have to earn from nothing.
Keeping a page means keeping what makes it rank: ideally the same address, and the words that answer the search. Its look can change completely. Its content shouldn't shrink to a slogan and a button because the new design has less room. Our guide to service pages that rank covers what those words usually need.
Pages that earn nothing can go. If two say the same thing, merge them and redirect the old address to the page that stays. Google allows several old addresses to share one destination when their content has been merged into it.
Your Google profile and number, working through the switch.
Your Google Business Profile has its own link to your website and its own phone number, and the redesign has to leave both working. A call from the map goes from the profile's call button straight to your phone without touching the website, so plan the switch around the profile as well as the site. If the profile itself is the weak spot, see how we manage Google Business Profiles.
On the day of the switch, check four things:
The website link
Google asks for the website's full address, including the http:// or https:// at the start (Google). If the new address differs, even just http to https, put the exact new one on the profile on launch day instead of leaning on a redirect. Check booking and appointment links too, where your category has them.
The phone number
The number on the new site matches the one on your profile, written into the page and into the business details search engines read, not shown only in a picture. Hunt down old numbers left in footers and contact pages, and change them. How to audit your details.
A tracking number, if you use one
Some sites swap in a tracking number after the page loads, so you can see which calls came from where. If yours does, the script has to come across with the site, and your real number should stay in the page code, which keeps your details consistent. How call tracking works.
Google Ads call tracking
If you advertise, Google's forwarding numbers rely on a tag on your website (Google Ads Help). The tag has to move with the site, or calls made from it after an ad click stop being counted.
Faster on a phone, and you can check it.
A redesign should leave your site quicker and easier to use on a phone, and the before-and-after figures should prove it. Test the old site before anything changes and the new one afterwards, page for page, with Google's free PageSpeed Insights.
Google's yardstick is its three Core Web Vitals: the main content showing within 2.5 seconds, the page responding to a tap within 200 milliseconds, and the layout staying still instead of jumping about. A page passes when each of the three is met on at least three visits in four (web.dev).
Small sites often get a lab test instead. PageSpeed Insights only shows real visitors' figures when enough Chrome users have been to the site (Google). We ran it for the three rebuilt sites in our results on 20 October 2026, and two had no real-visitor figures at all. The third, Fast Tyre, did: on phones, three visits in four saw its main content within 1.3 seconds.
A lab score moves from one run to the next, so also check what it can't see, on your own phone: that tapping the number starts a call, that the form sends, and that the photos load on mobile data.
Redesign, or fix the site you already have?
Fix it if it's sound, even if someone else built it. Replace it when a fix can't get you what you need. The free analysis looks at your site as well as where you rank, and tells you which of the two you're facing before anyone quotes.
Who built it doesn't matter. The five checks below show whether a site is sound. Pass them, and it can be kept, improved and used for the SEO work as it is. Fail the third, and a rebuild is usually the better spend, because no fix gets round a site that can't grow. Fail the first, and getting control back comes before anything else.
You control it
The domain is registered to you, and there are logins for the site, the hosting and the DNS, the settings that point your domain at your website and your email.
Google can read it
It runs on https, and nothing on it blocks Google from the pages you want found.
It has room
Each service can have its own page with its own title, and old addresses can be redirected. Without both, there is a limit to what any fix can do.
It works on a phone
It loads quickly on mobile data, tapping the number starts a call, and the form can be filled in with a thumb.
It is honestly yours
Your words, your photos and your real hours. One site we replaced still had a questions page of placeholder text and opening hours set to a US time zone, both left over from its template.
The site is quoted. The SEO is paid on results.
Websites, ads and social media are quoted separately after the free analysis. Local SEO and Google Business Profile work is paid on results. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met.
- Agreed in writing first
- What counts as a result, and how it is measured, is set before any work starts.
- One business per trade, per area
- If we take you on, we turn down your competitors.
- No lock-in
- After the result, a rolling monthly fee you can stop whenever you like. Leave before it and you owe nothing.
- Straight answers
- If your market is not winnable, the free analysis says so.
From first call to first result
Free analysis
Tell us your trade and area. We record a short video of where you rank, who is above you and what would have to change. It is yours to keep.
An honest answer
If your market is not winnable, we say so. If it is, we agree in writing what a result is and how it is measured, before anything starts.
The work
Your Google Business Profile, the pages that need to rank, citations and reviews. One business per trade per area, so never your rival as well.
You see every number
Clicks, calls and where you show up, in your own portal, straight from Google. Any SEO on top is paid once the agreed results are met.
What people ask us
Will redesigning my website hurt my Google rankings?
It can, which is why the move needs as much care as the design. Expect some movement while Google recrawls the site; its own guidance calls that normal. Lasting losses come from old addresses that stop working, earning pages that get cut and sites that launch still hidden from Google, and all three can be checked before the switch.
How much does a website redesign cost?
We don't publish prices. A redesign is quoted after the free analysis, once we know how big your current site is, how many of its addresses need a new home, whether the words can stay or need rewriting, and what it is moving from. The figure is in front of you before anything begins. If you are weighing up several quotes, ask each one who maps and tests the redirects, because that is the part that protects your calls.
Is the redesign paid on results, like your SEO?
No. A redesign is a build with a defined scope, so like ads and social media, it is quoted. Local SEO and Google Business Profile work is paid on results. There is nothing to pay upfront: you pay nothing until the results we agree with you in writing, before we start, have been met. When that happens, you start paying monthly, and you are free to stop whenever you want, because nothing ties you to a term. Leave before the results are met and you owe nothing for the SEO. How the results-based fee works.
What do I need from my old web designer?
Mainly access. The domain should be registered in your name. If your old designer holds it, have it moved to you first, because it also carries your email and your profile's link (why the domain matters). Then we need logins for the site, the hosting and the DNS settings. Search Console and your Business Profile are shared by adding us as a user, so no password changes hands.
Will my email stop working when the site moves?
It shouldn't. Email runs on records in your domain's DNS settings, called MX records, which tell other mail servers where to deliver it (Google Workspace Help). They sit apart from the website. The risk comes when a domain's settings are moved and those records are left behind. Before Protocol Healthcare's site moved in July 2026, we saved a copy of every DNS record on its domain, so nothing had to be pieced back together.
Should I change my domain name at the same time?
Not if you can help it. Google warns that moving to a new domain while also redesigning the content and page addresses will probably lose some traffic while it reassesses each page (Search Console Help). Make one change, let it settle, then make the other. If the domain has to change, every old address still needs its redirect, and Search Console's Change of Address tool tells Google about the move.
How often should a website be redesigned?
When it stops doing its job, whatever its age. If it brings in calls, works on a phone and you can change it, improve it page by page instead. The usual signs it is time are practical: you can't add a page for a new service, it is slow or awkward on a phone, or nobody can get into it any more.
How will I know the move didn't cost me anything?
Compare Google's own figures before and after. Search Console shows clicks to the site, and its Page indexing report lists old addresses that now return errors. Your Business Profile's performance report shows calls from the profile. Note where both stood in the months before the switch, then check the same figures afterwards, allowing for your trade's busy and quiet seasons.
Find out if your site needs a redesign at all.
Tell us your trade and area, and we'll record you a short video inside two working days: where you rank today, which businesses outrank you, and what your current site would need, from a few fixes to a rebuild. It is yours to keep, and if a few fixes will do, that is all it will recommend.