Websites for plumbers, built for the burst pipe and the boiler quote.

Why does a plumbing website need three kinds of page?

Because plumbing work arrives at three speeds, and one page can't serve all of them. Someone with a ceiling dripping into a bucket wants a number and a time. Someone replacing a boiler wants a price, a brand and some proof. A landlord wants the gas check done before a date. We build a page for each.

The searches show the split. In the UK, "new boiler cost" is typed about 8,100 times a month and "new boiler installation" about 2,400, so the price question is asked far more often than the fitting one. "Gas safety certificate" is searched about 9,900 times a month, against about 90 for "landlord gas safety record", the name HSE uses. Those are Google's monthly averages, October 2025 to September 2026 (Keyword Planner).

The sections below take each page in turn, then the Gas Safe rules that cover all three. Putting those pages and your Google profile in front of people is the search work, and SEO for plumbers explains it.

What should an emergency plumbing page say first?

Your number, the hours you really answer and how the call-out is charged, before anything else. Someone standing in water rings whoever looks most likely to come out, so the opening lines say whether you can, which areas you cover and when the price is agreed.

Be honest about the hours. Rescue Tyres, a mobile tyre fitter in north-west London, has a site from us that offers evenings, nights and weekends "when the diary allows". They cost the same as a weekday job, and the arrival time is given on the call, not promised on the page. A plumbing site can make the same kind of offer, as long as you keep it.

Then the safety lines, because your page may be the first thing a frightened customer finds. The phrase "smell gas" is put into Google around 2,900 times a month in the UK (same Keyword Planner year). HSE's advice for a suspected gas leak starts with the gas emergency freephone, 0800 111 999, then opening doors and windows and turning the gas off at the meter if you know where it is (HSE). That number is for Great Britain. The page also needs:

• The Northern Ireland number, if you work there: 0800 002 001 (nidirect).
• The LPG steps, if you have customers off the gas grid. Liquid Gas UK tells them to close the valve on the tank or cylinder, ring their supplier and dial 999 for the fire brigade, saying there is LPG on the premises (Liquid Gas UK).
• Whose leak it is. The water company looks after the main, the pipe up to the property boundary, the stop tap in the footpath and any meter. Pipes inside the boundary are the homeowner's to repair (CCW). Saying so spares a customer a call-out for a leak that is the water company's job.

What wins a boiler or bathroom job before the visit?

Answers to what a careful buyer asks first: roughly what it costs, how long the house will be upset, which brands you fit and what paperwork follows. WaterSafe advises homeowners to get at least three quotes before hiring (WaterSafe), so your page is being read next to two others.

ColourHaus, a Leeds firm that resprays kitchens, has a site from us that settles most of that on its first screen. It gives a starting price, how many working days a kitchen takes and how many years the work is covered, then offers to visit with samples. A boiler or bathroom page can open the same way, with your own figures.

For a gas boiler, the paperwork is part of what the customer buys. Fitting one is notifiable building work in England and Wales: the registered business reports it to the council through Gas Safe Register, which sends the householder a Building Regulations Compliance Certificate. Gas Safe warns that anyone selling their home may be asked for it (Gas Safe Register). The notice and the certificate are due within 30 days of finishing (Building Regulations 2010, regulation 20), so say on the boiler page that every installation is notified.

Some installations come with a wait the customer should hear about early. In England and Wales the water company must be told before work starts on certain fittings. They include an oversized bath (more than 230 litres to the overflow), a water softener that regenerates with water and a reverse osmosis unit. The company can take up to ten working days to answer (Water Fittings Regulations 1999, regulation 5).

If you're on WaterSafe, these are the pages for it. Under the same regulation, approved contractors are excused that notice for only a few fittings, such as a bidet with an ascending spray. But the certificate of compliance they issue can be used as a legal defence if the work is ever found not to comply (Water Regs UK). And CCW, the water consumers' body, points homeowners with a leak to WaterSafe's list (CCW).

What does a landlord page need that a homeowner's page doesn't?

The landlord's own words, and the dates the landlord is held to. Landlords search for a gas safety certificate or a CP12, names HSE says the form used to go by. HSE's own term is the landlord gas safety record (HSE). Use both, so the page is found and still correct.

Then sell the dates. The check is yearly, but since a 2018 change, a check done in the two months before the due date keeps the original renewal date. Tenants already living there are owed their copy no later than 28 days after the check, and a new tenant gets one before moving in. A tenant happy to receive it electronically can have it that way, though a paper copy is still owed on request. With the landlord's agreement, the engineer can send it to the tenant directly (same HSE page). So offer a reminder inside that two-month window, and the tenant's copy on the day.

Name the landlords who don't think of themselves as landlords. HSE's list includes hotels and B&Bs, and it treats a householder with live-in domestic staff as a landlord (HSE). For stays shorter than 28 days, such as a holiday let, HSE says to display the record in the property instead (HSE). Keep the safety check apart from a boiler service, too, because HSE warns landlords not to assume either one covers the other (HSE). And since October 2022, landlords in England have had to make sure a carbon monoxide alarm is fitted in any room used as living accommodation that has a fixed combustion appliance, gas cookers apart (GOV.UK). That is a second job to offer on the same visit.

For EliteShires, a Harrow firm that issues landlords' certificates, we built a site that works this way. Its gas page is titled "Landlord Gas Safety Certificate (CP12)", explains the record in HSE's terms and offers to contact the landlord in the two months before each check falls due. It has no figures in our portal, so it appears here as an example only.

What do Gas Safe's rules mean for your website?

That the business name on your site has to match the register. In Gas Safe's brand policy, a website is marketing material, like van signs and flyers. The logo and the registration number are for registered businesses alone, and must sit with the trading name on the register (Brand Enforcement Policy, February 2026).

The rules on trust marks in general are in our guide to trade websites, and photographing your Gas Safe card for your Google profile is in the plumbers' local SEO guide. For a website build, two things follow:

• A rebrand starts with the register. Gas Safe's Registration Policy allows one trading name per registration, wants that name on websites, van stickers and invoices, and asks for changes to be reported within five business days. So if a new site launches a new name, update the register before the logo goes up, and make sure the two match before the site goes live.
• If you subcontract your gas work, the logo stays off. Gas Safe won't license its brand to an unregistered firm that subcontracts gas work. HSE draws the line at the boiler. Someone who isn't registered may run the water pipes and fit radiators, but work on the boiler itself, including the last connection of the pipework to it, is for a registered engineer only (HSE). That work is carried out in the name of the registered business doing it, so the boiler page should say whose name that is.

From first call to first result

1. Free analysis

   Tell us your trade and area. We record a short video of where you rank, who is above you and what would have to change. It is yours to keep.

2. An honest answer

   If your market is not winnable, we say so. If it is, we agree in writing what a result is and how it is measured, before anything starts.

3. The work

   Your Google Business Profile, the pages that need to rank, citations and reviews. One business per trade per area, so never your rival as well.

4. You see every number

   Clicks, calls and where you show up, in your own portal, straight from Google. Any SEO on top is paid once the agreed results are met.

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